888 Holdings plc
07 April 2008
07 April 2008
888 Holdings Plc
('888' or the 'Company')
888 signs strategic agreement with CTXM SIA
888, one of the world's most popular online gaming entertainment companies,
today announces the signing of a strategic agreement with CTXM, a leading
software provider to the online gaming and video games industries.
Today's announcement is further evidence of 888 taking steps to become an
entertainment destination and widening its entertainment offering through the
integration of third party games.
CTXM's games have a proven track record of popularity and will become readily
available to customers of 888 and of 888's White Label partners as part of 888's
gaming arena. Games will be customised to appeal to the large variety of
constituencies the Company serves worldwide.
CTXM games will be integrated into 888's award winning gaming environment,
combining popular gaming designs with 888's gaming arena, gaming history and
shared wallet.
The companies intend to release a number of games customised for 888 on a
periodical basis, based on full integration between 888's Integration Platform
and CTXM's 'White Label Platform.' The launch initially includes customised
versions of two of CTXM's games, 'Cards HiLo' and 'Wild Wheel.'
The announcement follows a number of third party games that have recently been
made available for customers using 888's Integration Platform, as the Company
continues to partner with game providers that launch or expand their operations
with 888.
Gabi Campos, Senior VP, Head of Offering for 888 said:
'Given the broad appeal of casual gaming, and CTXM's track record in this space,
this agreement is a logical addition to 888's gaming environment, and continues
the expansion of what 888 offers customers.
'The 888 Integration Platform was set up to enable third party game providers to
swiftly connect into 888's gaming environment, wallet, cashier and customer
support systems, and our brand and marketing engines make 888 the best platform
in online gaming for third parties to debut or expand.'
- ends -
Contacts and enquiries:
888
Gigi Levy, Chief Executive Officer +350 49 800
Aviad Kobrine, Chief Financial Officer +350 49 800
Bell Pottinger Corporate & Financial
Ann-marie Wilkinson / Nick Lambert / Andrew Benbow +44 (0) 20 7861 3232
Notes to Editors
About CTXM
CTXM.com is a leading software provider in the games industry, providing Casino
and fixed odds games, end-to-end gaming and payments platforms to most of the
top tier gaming brands. CTXM is a leading games developer in video games
industries, focusing on casual games production and consol games development for
Microsoft Xbox Live (XBLA) platform.
This information is provided by RNS
The company news service from the London Stock Exchange
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