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RNS Number : 0514Z

888 Holdings plc

14 July 2008

 



888 Holdings Plc 

('888' or the 'Company')

888 signs strategic agreement with Ash Gaming Limited 

888, one of the world's most popular online gaming entertainment companies, today announces the signing of a strategic agreement with Ash Gaming Limited, a leading provider of virtual horse and dog racing games, fixed odds games and slot machines.

888 is expanding its games offering to fit the palate of online gaming audiences in sports destinations, whilst offering best-in-class white label services for strategic partners that include data mining and personalisation.

Ash Gaming's racing games as well as fixed odds, slots and table games will be integrated into 888's gaming arena, gaming history and shared wallet, and will be readily available to customers of 888sport and other 888 brands as well as to customers of 888's white label partners.

Ash Gaming is an up-and-coming provider of games to the most popular online sports destinations, with unique content in the area of virtual races. Their portfolio also features sophisticated fixed odds games and slot machines.

This agreement is another example of 888's continuing strategy of opening up its platform to easy integration with games from other providers. 888 is carefully selecting 'best-of-breed' partners to provide additional games, particularly those with a local flavour, which will assist 888 in penetrating local markets.

Gabi Campos, Senior VP, Head of Offering for 888 said:

'Our analysis shows that sports fans that frequent 888's branded websites or those of our strategic partners like to combine their real-world sports gaming experience with a virtual sports gaming extension. The partnership with Ash Gaming provides a solid response to this demand and complements our current extensive gaming offering.'

Steve Schrier, Head of Business Development for Ash Gaming said:

'We are excited to be working with 888 in their new strategic direction and are confident our products will be a top performing addition to the 888 suite of games.'

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Contacts and enquiries:

888

Gigi Levy, Chief Executive Officer                                                             [phone]

Aviad Kobrine, Chief Financial Officer                                                       [phone]

Bell Pottinger Corporate & Financial

Nick Lambert / Andrew Benbow                                                  [phone]

 

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