Re Agreement

888 Holdings plc
10 September 2007



10 September 2007


                                888 Holdings Plc

                            ('888' or the 'Company')


                            888 Announces Agreement
                        with Tower Torneos International


888, one of the world's most popular online gaming entertainment companies,
announces that it has signed a white label agreement with Tower Torneos
International ('Tower Torneos'), one of Latin America's leading poker brands.
Under the terms of the agreement Tower Torneos' poker offering will use the
innovative and unique 888 poker platform and will be supported by 888's
operational capabilities. In addition, Tower Torneos customers will have full
access to 888's leading Casino, Bingo and BackGammon offering.


888 and Tower Torneos will work together to develop a series of bespoke online
games relevant to the Latin American market with the partnership expected to
deliver a significant amount of new players going forward to strengthen 888's
poker liquidity further.


Tower Torneos is one of the leading Latin American facing poker rooms
specializing in innovative online and offline tournaments. Their land based
tournaments are run across Latin America and are offered exclusively to its
online players and their strong media deals in Latin America have allowed it to
maintain high player acquisition rates.


Gigi Levy, CEO of 888, said:


'This agreement with one of Latin America's leading poker brands, Tower Torneos,
is a further progression in 888's diversified, multi-channel strategy to grow
our customer reach and appeal and to broaden our potential audience
significantly. The combination of 888's global experience and Tower Torneos'
expert local knowledge will help the partnership achieve regional leadership.'



                                     -ends-


Contacts and enquiries

888
Gigi Levy Chief Executive Officer                 [phone]
Aviad Kobrine Chief Financial Officer             [phone]


Bell Pottinger Corporate & Financial              [phone]
Ann-marie Wilkinson/Nick Lambert/Chris Hamilton






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