Sportsbook Offering

888 Holdings plc
05 November 2007


                                888 Holdings Plc
                            ('888' or the 'Company')

                888 Announces Multi-National Sportsbook Offering

888, one of the world's most popular online gaming entertainment companies, and
Blue Square, part of the Rank Group Plc, announce that they have agreed a
partnership to develop a multi-national sportsbook offering which complements
888's unified offering of Casino, Poker, Bingo and Backgammon.

888 plans to launch its offering initially on a Pan-European basis in Q1 2008,
with localised sportsbook offerings being rolled out in several EU countries
including the UK then closely followed a global roll out programme. 888 will
cross-sell the sportsbook to its existing global customer base while leveraging
its robust multi-channel marketing engines to acquire new sportsbook customers
globally.

Under the terms of the partnership Blue Square will manage fixed odds betting
and sports content per region, working closely with 888's country managers on
scope, timing and form of the offering launch and lifecycle management. As part
of the partnership, 888 will provide Blue Square with its payment processing
platform, as Blue Square takes its own sportsbook offering to new international
markets.

Gabi Campos, Senior VP, Head of Offering for 888 said:

'The deal will enable 888 to capitalise on our extensive global customer base
and grow in new territories. Our analysis shows that a significant proportion of
our players bet on sport events occasionally, and the inclusion of sports
betting in our offering is in-line with our focus to aid customer acquisition
and reinforce 888 as the entertainment destination of choice. 888 will work
closely with Blue Square to present a compelling localised sportsbook offering
tailored for each country.'

Martin Belsham, Managing Director of Blue Square, said:

'This is an agreement that strengthens both parties. We will benefit from 888's
International experience and liquidity as we extend our reach beyond the
UK; and 888 will complete their customer offer by adding Blue Square's
innovative range of betting products.'

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Contacts and enquiries

888
Gigi Levy Chief Executive Officer                         [phone]
Aviad Kobrine Chief Financial Officer                     [phone]

Bell Pottinger Corporate & Financial
Ann-marie Wilkinson/Nick Lambert/Chris Hamilton           [phone]


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