Trading Update & Q1 KPI's

888 Holdings plc
30 April 2007





                  888 Holdings Public Limited Company ('888')


                       Q1 2007 Key Performance Indicators

888, one of the world's most popular online gaming entertainment companies, 
is pleased to provide the following Key 
Performance Indicators for the first quarter of 2007.


Financial highlights*


888 has started the new financial year well with record turnover in Q1 2007 in
both the Casino and Poker businesses.


   • Net Gaming Revenue up 19% to US$47 million (Q1 2006: US$39 million)


   • Net Gaming Revenue from Casino up 21% to US$26 million (Q1 2006: US$21
    million)


   • Net Gaming Revenue from Poker up 17% to US$21 million (Q1 2006: US$18
    million)


   • 32% increase in real money registered customer accounts to 3.9 million
    as at 31 March 2007 (2.9 million as at 31 March 2006).


Set out below are 888's results for Q1 2007


Key performance Indicators - Q1 2007


In early January 2007, 888 introduced its popular Blackjack Casino game into the
Poker platform providing its customer base direct access to its Casino games.
Convergence into the unified client necessitates an adjustment to the reporting
of our Key Performance Indicators. Accordingly Net Gaming Revenue ('NGR')
derived from any Casino game is considered as Casino NGR irrespective of
platform. Any customer who played a Casino game for real money is counted as a
Casino active customer and also as a Poker active customer if they also played a
Poker game during the relevant period (but only counted once towards group
active customers).


   • Net Gaming Revenue up 19% to US$47 million (Q1 2006: US$39 million).


   • Net Gaming Revenue from Casino up 21% to US$26 million (Q1 2006: US$21
    million).


   • Net Gaming Revenue from Poker up 17% to US$21 million (Q1 2006: US$18
    million).


   • Number of Group active customers reached 205,907, an increase of 9%
    compared to Q4 2006


   • Number of active Casino customers reached 70,769, an increase of 71%
    compared to Q4 2006 (as a result of the new KPI reporting)


   • Number of active Poker customers reached 168,066, an increase of 14%
    compared to Q4 2006


   • Quarterly Net Gaming Revenue per active Group customer reached US$228,
    an increase of 6% compared to Q4 2006.


   • Quarterly Net Gaming Revenue per active Casino customer was US$367, a
    result of the new KPI reporting where Poker customers playing Casino games
    are also counted as active Casino customers. The result is a significant
    increase in Casino active customers which tend to bet, on average, less than
    Casino orientated customers. Nevertheless overall NGR increased 16% from Q4
    2006 to Q1 2007 (compared to 9% from Q4 2005 to Q1 2006)


   • Poker quarterly Net Gaming Revenue per active customer was US$124, the
    same as in Q4 2006.


   • As at 31 March 2007, 888 had 3.9 million real money registered customer
    accounts from non-US regions, representing an increase of 32% since 1 April
    2006.


A trading update is provided as part of the preliminary results for the year
ended 31 December 2006 released separately today.

Contacts and enquiries

888

Gigi Levi Chief Executive Officer                                     [phone]
Aviad Kobrine Chief Financial Officer                                 [phone]

Bell Pottinger Corporate & Financial
Nick Lambert/Ann-marie Wilkinson                             [phone]



This announcement includes statements that are, or may be deemed to be,
'forward-looking statements'. By their nature, forward-looking statements
involve risk and uncertainty since they relate to future events and
circumstances. Forward-looking statements may and often do differ materially
from actual results. Any forward-looking statements in this announcement reflect
888's view with respect to future events as at the date of this announcement.
Save as required by law or by the Listing Rules of the UK Listing Authority, 888
undertakes no obligation publicly to release the results of any revisions to any
forward-looking statements in this announcement that may occur due to any change
in its expectations or to reflect events or circumstances after the date of this
announcement.
--------------------------

* All figures relate to non-US regions



                      This information is provided by RNS
            The company news service from the London Stock Exchange