Acquisition of A-Care Systems

RNS Number : 0207F

Experian plc

05 January 2010

 



news release

Acquisition of A-Care Systems, Inc

5 January 2010 - Experian, the global information services company, announces that it has acquired an 88.5% stake in A-Care Systems, Inc, a leading email marketing company in Japan.  

The acquisition is a further step in Experian's strategy to expand its new media targeted marketing activities globally. It extends the geographic reach of Experian's fast-growing email marketing business into the key market of Japan, the second largest for marketing services spend globally. Experian is the largest permission-based email marketer globally, with offices in 10 countries, including the major markets of the US, the UK, France, Spain and Germany, in addition to a growing footprint across Asia Pacific, with operations in Singapore, Hong Kong, Australia and New Zealand. 

Founded in 1999, A-Care Systems, Inc is Japan's largest pure play email campaign management and distribution company, delivering emails, hosting client data and providing email marketing-based research. In addition, A-Care Systems, Inc is strongly positioned in the rapidly growing channel of mobile/cell phone marketing. The company has over 1,000 clients across several sectors, including manufacturing, retail and e-commerce.

In the year to 30 September 2009, revenue for A-Care Systems, Inc was JPY2.6bn (c.US$29m) and gross assets as at 30 September 2009 were approximately JPY1.5bn (c.US$17m). The stake in A-Care Systems, Inc was acquired from its founding shareholders and will form part of Experian's Marketing Services activities. The acquisition has been funded from Experian's existing cash resources. 

Contact

Experian

Nadia Ridout-Jamieson     Director of Investor Relations        [phone]

James Russell                   Public Relations Director

Finsbury

Rollo Head                                                                                 [phone]

Don Hunter

Experian announcements are available on www.experianplc.com

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