Director/PDMR Shareholding

RNS Number : 7999C

Experian plc

19 November 2009

EXPERIAN plc

(the "Company")

DIRECTOR SHAREHOLDINGS

On 18 and 19 November 2009, the Company received notification of transactions in its ordinary shares of 10 US cents each ("ordinary shares") by certain directors of the Company.

On 18 November 2009, Chris Callero exercised options in respect of the undernoted ordinary shares. The options were granted on the date set out below under the GUS Executive Share Option Scheme and rolled over into options over Experian shares on demerger (10 October 2006).

Number of shares over which options exercised	Date of original grant	Exercise price
120,150	01/06/2004	455.4p

The Company also received notification that Mr Callero sold 120,150 ordinary shares via the Experian Employee Benefit Trust on 18 November 2009 at a price of 592.2921p per share.

Following the previous vesting of share awards ordinary shares were sold on 18 and 19 November 2009 as set out below on the London Stock Exchange.

Director	Shares sold	Sale price	Retained interests1
Paul Brooks	337,645	588.3228p	172,664
Chris Callero	475,000	585.0p	287,553
Don Robert	700,000	592.6042p	392,750

1. The number of shares shown above includes ordinary shares awarded under the GUS/Experian North America Co-investment Plan and the Experian Co-investment Plan in lieu of annual bonus. Each has an unconditional right to receive Experian shares at the end of the relevant three year deferral period. Save for awards under the Experian Co-investment Plan, prior to receipt they do not have dividend or voting rights in respect of such shares.

The notifications to the Company were made in accordance with Disclosure Rule 3.1.2R. This notification is made in compliance with Disclosure Rule 3.1.4R.

Notes to editors:

Experian's remuneration philosophy is that reward should be used to drive business performance. Share-based long-term incentives are a critical component of the executive remuneration packages and executives are encouraged to retain major commitments to equity.
Share awards vesting in October 2009 had been subject to a minimum holding period of 3 years by the executives concerned.
Executive directors retain holdings in excess of the minimum threshold under the guidelines established by the Company's Remuneration Committee. The value of Don Robert's total retained interests is $3.9m at the closing share price on 18 November 2009 of 589.0p.
All executive directors have additional interests in Experian shares under the Company's long term incentive plans, which are conditional on performance.