Experian & BSkyB form databas

RNS Number : 7631L

Experian plc

12 May 2010

 



news release

Experian and BSkyB form database marketing business

Experian, the global information services company, announces that it has reached agreement to divest part of its UK database marketing activities to a newly formed business venture with British Sky Broadcasting (Sky). The transaction is expected to complete on 30 June 2010.

The new company, in which Sky will hold a majority stake, will provide consumer and media insight services and customer management capabilities to a number of large hosted database clients, including Sky. The company will operate under a new brand, which will be announced in due course.

Over the past few years, Experian has been repositioning its global Marketing Services business to focus increasingly on digital marketing capabilities. By injecting part of its UK hosted database solutions into this new entity, Experian will further tighten the strategic focus of its Marketing Services portfolio on core data and analytics.

Gross assets for Experian's UK database marketing business subject to this transaction were £8.6m at 31 March 2009.

Contact:

Experian

Nadia Ridout-Jamieson          Director of Investor Relations [phone]

James Russell                        PR Director

Finsbury

Rollo Head                                                                              [phone]

Don Hunter

Experian announcements are available on www.experianplc.com

Sky

Francesca Pierce                   Head of Investor Relations      [phone]

Stephen Gaynor                      Head of Communications,

                                                Commercial                            [phone]

 

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