Executive Appointments

Ford Motor Co
11 September 2003

FORD ANNOUNCES EXECUTIVE APPOINTMENTS

DEARBORN, Mich., September 11 - Ford Motor Company (NYSE:F) announced today a
series of executive appointments approved by the company's Board of Directors
aimed at strengthening its leadership team and driving the continued
acceleration of its Revitalization Plan.

The executive appointments (in alphabetical order) included the following 
actions:

•    Bruce Blythe was elected chief strategy officer, effective immediately. 
     Blythe, 58, had a 25-year career with the company from 1968 to 1993 and 
     last held the position of vice president, business strategy, for Ford of 
     Europe. During his Ford career, Blythe held a number of key positions in 
     the finance and strategy areas, including treasurer for Ford of Europe, and 
     executive director of Diversification Planning, a post that reported to the 
     chief executive officer. In his new role, he will report to Bill Ford, 
     chairman and CEO.

•    Lewis Booth was elected a group vice president, effective immediately. This 
     follows Booth's appointment last month as president and chief operating 
     officer of Ford Europe. Booth, 54, assumed the role after serving as Mazda 
     Motor Corp.'s president and chief executive officer. He reports to David 
     Thursfield, an executive vice president of the Company and president, 
     International Operations and Global Purchasing

•    Francisco Codina was elected a vice president of the Company, effective 
     immediately. Codina, 51, was appointed vice president, Ford Customer 
     Service Division in July after serving as general marketing manager for 
     Ford Division. He reports to Jim O'Connor, group vice president of North 
     America Marketing, Sales and Service.                                      

•    Joe Greenwell was appointed president, Jaguar and Land Rover, effective 
     Oct. 1. Greenwell, a vice president of the Company, will succeed Bob Dover, 
     57, who will retire. Greenwell, 52, currently serves as vice president, 
     Marketing and Operations. In his new role, he will report to Mark Fields, a 
     group vice president of the Company and chairman and chief executive 
     officer of Premier Automotive Group.

•    Joe Laymon was elected group vice president, Corporate Human Resources, 
     effective Oct. 1. Laymon, 50, currently serves as vice president in that 
     role. He continues to report to Allan Gilmour, vice chairman.

•    Phil Martens was elected group vice president, Product Creation, North 
     America, effective Oct. 1. Martens, 43, currently serves as vice president 
     in that role. He continues to report to Jim Padilla, who is an executive 
     vice president of the Company and president, North America & South America 
     Operations.

•    John Parker was elected a vice president of the Company, effective 
     immediately. Parker, 55, recently was appointed executive vice president 
     and assistant to the president of Mazda Motor Corp. Parker reports to 
     Hisakazu Imaki, Mazda's president and chief executive officer.

•    Mark Schulz was elected group vice president, Asia Pacific, effective Oct. 
     1. Schulz, 51, currently serves as president, Asia Pacific and South 
     America. In his new role, Schulz continues to report to Thursfield and will 
     have responsibility for the Mazda-Ford relationship.

•    Anne Stevens was elected a group vice president, Canada, Mexico and South 
     America, effective Oct. 1. Stevens, 54, currently serves as vice president, 
     North America Vehicle Operations. She will continue to report to Padilla. 
     Her successor will be named at a later date.

'The Board's actions today underscore the confidence we have in the executive
leadership team of Ford Motor Company,' said Bill Ford. 'This team continues to
deliver significant progress on our Revitalization Plan, even as it takes on our
industry's toughest challenges. That is what distinguishes them as leaders and
makes them so valuable to the company.'
 
Ford added: 'We also welcome back Bruce Blythe to Ford. Bruce brings a number of
strengths to the team, including his 25 years of Ford experience and his
expertise and knowledge of the automotive business. His addition strengthens our
ability to plan for a future where Ford continues to be a world-class leader in
the industry.'

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