Jaguar Improvement Actions

Ford Motor Co
17 September 2004


FOR IMMEDIATE RELEASE

FORD ANNOUNCES DETAILS OF JAGUAR IMPROVEMENT ACTIONS; 
INCREASES EARNINGS GUIDANCE FOR 2004

DEARBORN, Mich., September 17, 2004 - Ford Motor Company and its Jaguar Cars 
unit announced today improvement actions for Jaguar and, separately, an increase 
in its third-quarter and full-year financial guidance for 2004.


                                 Jaguar Actions

In a separate release issued earlier today, Jaguar Cars announced a series of 
actions aimed at improving its business fundamentals, (See the Jaguar Cars 
release, dated September 17, 2004, for complete details.) The actions included:

     • Cessation of final assembly operations at the Browns Lane plant by year-end 
       2005; these operations will be consolidated into Jaguar's Castle Bromwich  
       plant.

     • Total personnel reductions of approximately 1,150, including those 
       related to the consolidation of assembly operations.

     • A reduction of 15,000 units in Jaguar's remaining production plan for 
       2004.

     • Ford's exit from Formula One racing activities, including the sale of 
       those operations.

The personnel reductions and the Formula One decision together are estimated to 
result in a charge to pre-tax income of approximately $450 million. Of this, it 
is expected that approximately $375 million of these charges are to occur this 
year, with the remainder occurring next year. Together with previously announced 
2004 special items, these actions are expected to reduce full-year 2004 earnings 
by about 25 cents per share.


                              2004 Earnings Outlook

Separately, the company announced it is raising its third-quarter earnings 
guidance by 10 cents per share, from a range of breakeven to 5 cents per share 
to a range of 10 to 15 cents per share, in each case from continuing operations, 
excluding special items.

As a result, full-year earnings now are expected to be in the range of $1.90 to 
$2.00 per share, compared with previous guidance of £1.80 to S1.90 per share, in 
each case from continuing operations, excluding special items. The improvement 
primarily reflects continued strong performance in Financial Services and 
improved cost performance in the Automotive Sector, partially offset by lower 
production at Jaguar.

The Company will host a conference to discuss these developments beginning at 
8.30 a.m. EDT today, with Don Leclair, Chief Financial Officer; Mark Fields, 
Executive Vice President, Premier Automotive Group and Ford of Europe; and Joe 
Greenwell, Chairman and CEO of Jaguar and Land Rover. Participants can access 
the call by dialing 800-237-9752. (International dial-in number is 617-847-8706.) 
The pass code for both numbers is a verbal response of 'Ford Business Update.' 
A listen-only web cast also will be available on the Internet at 
www.shareholder.ford.com. Supporting presentation materials will be available 
shortly before the call begins at the same web site address. Teleconference 
participants will have an opportunity to ask questions following the presentation.

Replays of the call will be available through Friday, September 24, by dialing 
888-286-8010 with passcode 95842917. The international access number for the 
replay is 617-801-6888 with the same passcode. Replays will also be available at 
http://www.shareholder.ford.com.




Statements included herein may constitute 'forward looking statements' within 
the meaning of the Private Securities Litigation Reform Act of 1995. These 
statements involve a number of risks, uncertainties, and other factors that 
could cause actual results to differ materially from those stated, including, 
without limitation;

•   greater price competition resulting from currency fluctuations, industry 
    overcapacity or other factors;
•   a significant decline in industry sales, particularly in the U.S, or Europe, 
    resulting from slowing economic growth, geo-political events or other factors;
•   lower-than-anticipated market acceptance of new or existing products;
•   work stoppages at key Ford or supplier facilities or other interruptions of 
    supplies;
•   the discovery of defects in vehicles resulting in delays in new model 
    launches, recall campaigns or increased warranty costs;
•   increased safety, emissions, fuel economy or other regulation resulting in 
    higher costs and/or sales restrictions;
•   unusual or significant litigation or governmental investigations arising out 
    of alleged defects in our products or otherwise;
•   worse-than-assumed economic and demographic experience for our 
    post-retirement benefit plans (e.g., investment returns, interest rates, 
    health care cost trends, benefit improvements);
•   currency or commodity price fluctuations;
•   changes in interest rates;
•   a market shift from truck sales in the U.S.,
•   economic difficulties in any significant market:
•   reduced availability of or higher prices for fuel;
•   labor or other constraints on our ability to restructure our business;
•   a change in our requirements under long-term supply arrangements under which 
    we are obligated to purchase minimum quantities or pay minimum amounts;
•   credit rating downgrades;
•   inability to access debt or securitization markets around the world at 
    competitive rates or in sufficient amounts;
•   higher-than-expected credit losses:
•   lower-than-anticipated residual values for leased vehicles;
•   increased price competition in the rental car industry and/or a general 
    decline in business or leisure travel due to terrorist attacks, acts of war, 
    epidemic diseases or measures taken by governments in response thereto that 
    negatively affect the travel industry; and
•   our inability to implement the Revitalization Plan.


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