Sales Report
Ford Motor Co
4 January 2001
Contact: George Pipas
(313) 323-9216
FORD MOTOR COMPANY SETS NEW FULL YEAR U.S. SALES RECORD
DECEMBER SALES FALL 14% FROM LAST YEAR'S RECORD LEVEL
DEARBORN, MI, January 3, 2001 - U.S. consumers purchased or leased 4,202,820 new
cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover
dealers in the 2000 calendar year, breaking the company record (4,163,369) that
was set last year.
In December, the company's new car and truck sales totaled 275,756, down 14
percent from last December's record sales of 333,757.
'The 2000 calendar year was reminiscent of the weather in the month of March,'
said Bob Rewey, Ford's Group Vice President, Global Consumer Services and North
America. 'Y2K came in like a lion and it's going out like a lamb.'
'Overall, 2000 was an outstanding sales year,' Rewey continued, 'and we believe
2001 will be a good year, too. However, the first few months of 2001 will look
pale against the extraordinary sales pace of early 2000 when GDP growth was
averaging almost six percent and consumer confidence was at record levels.'
'We believe 2001 industry sales will be in the range of 16.0 million to 16.5
million,' Rewey noted. 'That's a good sales year - quite possibly the third best
year in history. But let's assume that the first quarter sales rate is 16
million, which is our planning assumption. That translates to a 15 percent
decline in first quarter industry sales.'
'Still, we're optimistic about the full year 2001 outlook. Consumer
fundamentals, like job and income growth, are good and Ford Motor Company has
strong brands and the best line of products in its history.'
Calendar Year Sales Highlights
Ford Motor Company's U.S. sales highlights are detailed later, but the most
significant accomplishments are summarized below:
* Ford Motor Company set an all-time record with U. S. sales of
4,202,820 eclipsing the mark of 4,163,369 that was set last year.
* Ford was the best-selling brand of cars and trucks in America, as
it has been for the last 14 years, with record sales of 3,469,596.
The previous record (3,425,086) was set last year.
* Jaguar set a new U.S. sales record in 2000 as 43,728 new customers
elected to experience 'the art of performance'. Jaguar's previous
sales record (35,039) was set last year.
* Volvo also had a record year in 2000 as U.S. sales climbed to
123,178. The previous record (116,692) was set in 1999.
* Lincoln, the essence of American luxury, achieved its highest sales
year since 1990 as 2000 sales climbed nine percent to 193,009.
Among individual products were these highlights:
* The Ford F-Series pickup was America's best-selling vehicle, car or
truck, for the 19th year in a row and achieved record sales of
876,716. The previous record (869,001) was set last year. The Ford
F-Series and the Ford Ranger, which is America's best-selling
compact pickup, combine to make Ford the best selling brand of
pickups in America.
* The Ford Explorer was America's best-selling sport utility vehicle
for the 10th year in a row and achieved record sales of 445,157.
The previous record (431,488) was set in 1998.
* Ford dealers outfitted a record number of U.S. customers with 'No
Boundaries' sport utility vehicles. In 2000, combined sales for the
Ford Escape, Explorer, Expedition, and Excursion were 752,061 -
breaking the record (680,212) that was set last year. Ford is
America's best-selling brand of sport utility vehicles.
* The Ford Focus, the North American Car of the Year in 2000, had
first year sales of 286,166.
* The Lincoln LS, Motor Trend magazine's 1999 Car of the Year, had
first year sales of 51,039.
FORD MOTOR COMPANY DECEMBER 2000 U.S. SALES
December Month DSR % December CYTD DSR %
2000 1999 Change 2000 1999 Change
Car and Truck
Sales By Brand
Ford 226,232 268,799 -12.5% 3,469,596 3,425,086 1.3%
Mercury 20,074 31,353 -33.4 359,143 438,000 -18.0
Lincoln 13,766 16,497 -13.2 193,009 176,493 9.4
Jaguar 4,235 4,946 -11.0 43,728 35,039 24.8
Volvo 8,781 12,162 -24.9 123,178 116,692 5.6
Land Rover 2,668 3,307 -16.1 27,148 29,380 -7.6
Total Ford
Motor Company 275,756 333,757 -14.1% 4,202,820 4,163,369 0.9%
Memo: Cars and
Trucks
Cars 103,358 140,842 -23.7% 1,687,024 1,705,167 -1.1%
Trucks 172,398 192,915 -7.1 2,515,796 2,458,202 2.3
Total Ford
Motor Company 275,756 333,757 -14.1% 4,202,820 4,163,369 0.9%
Memo: Selling
Days 25 26 307 307
Contact: George Pipas, Ford Motor Company, (313) 323-9216
Note: Ford Motor Company acquired Volvo on March 31, 1999.
Accordingly, Ford's 1999 year-to-date sales exclude
Volvo prior to April 1, 1999.
Note: Ford Motor Company acquired Land Rover on June 30, 2000.
Accordingly, Ford's 1999 and 2000 year-to-date sales exclude
Land Rover prior to July 1, 2000.
FORD BRAND DECEMBER 2000 U.S. SALES
December Month DSR % December CYTD DSR %
2000 1999 Change 2000 1999 Change
Crown Victoria 4,569 6,885 -31.0% 92,047 114,669 -19.7%
Taurus 25,423 29,503 -10.4 382,035 368,327 3.7
Focus 17,554 20,281 -10.0 286,166 55,846 412.4
Mustang 10,135 10,734 -1.8 173,676 166,915 4.1
Escort 6,692 5,121 35.9 110,736 260,486 -57.5
Contour 654 13,987 -95.1 45,109 134,487 -66.5
Total Ford Cars 65,027 86,511 -21.8% 1,089,769 1,100,730 -1.0%
Explorer 27,702 37,136 -22.4% 445,157 428,772 3.8%
Expedition 12,246 19,600 -35.0 213,483 233,125 -8.4
Excursion 2,634 4,804 -43.0 50,786 18,315 177,3
Escape 11,332 NA NA 42,635 NA NA
Econoline/Club
Wagon 13,226 15,476 -11.1 187,027 202,024 -7.4
Windstar 13,511 15,642 -10.2 222,298 213,844 4.0
Ranger 17,543 19,417 -6.0 330,125 348,358 -5.2
F-Series 62,350 69,338 -6.5 876,716 869,001 0.9
Heavy Trucks 661 875 -21.4 11,600 10,917 6.3
Total Ford
Trucks 161,205 182,288 -8.0% 2,379,827 2,324,356 2.4%
Total Ford
Brand 226,232 268,799 -12.5% 3,469,596 3,425,086 1.3%
Contact: Terry Bresnihan, Ford Division, (313) 845-3027
LINCOLN AND MERCURY BRAND DECEMBER 2000 U.S. SALES
December Month DSR % December CYTD DSR %
2000 1999 Change 2000 1999 Change
Grand Marquis 7,626 9,742 -18.6% 122,572 122,776 -0.2%
Sable 6,823 7,520 -5.6 103,030 101,120 1.9
Cougar 1,781 2,661 -30.4 40,343 56,831 -29.0
Mystique 0 3,549 -100.0 16,208 39,531 -59.0
Tracer 0 1,006 -100.0 0 23,146 -100.0
Total Mercury
Cars 16,230 24,478 -31.0% 282,153 343,404 -17.8%
Town Car 5,318 7,059 -21.7 81,399 84,629 -3.8
Continental 1,861 1,980 -2.3 22,648 26,246 -13.7
LS 3,517 3,706 -1.3 51,039 26,368 93.6
Total Lincoln
Cars 10,696 12,745 -12.7% 155,086 137,243 13.0%
Total Mercury
and Lincoln Cars 26,926 37,223 -24.8% 437,239 480,647 -9.0%
Villager 1,601 2,342 -28.9% 30,443 45,315 -32.8%
Mountaineer 2,243 4,553 -48.5 46,547 49,281 -5.5
Total Mercury
Trucks 3,844 6,875 -41.9% 76,990 94,596 -18.6%
Navigator 3,070 3,752 -14.9 37,923 39,250 -3.4
Total Mercury
and Lincoln Trucks 6,914 10,627 -32.3% 114,913 133,846 -14.1%
Total Mercury
and Lincoln
Vehicles 33,840 47,850 -26.5% 552,152 614,493 -10.1%
Total Lincoln
Brand 13,766 16,497 -13.2% 193,009 176,493 9.4%
Total Mercury
Brand 20,074 31,353 -33.4 359,143 438,000 -18.0
Contact: Jim Trainor, Lincoln and Mercury, (949) 788-2337
JAGUAR BRAND DECEMBER 2000 U.S. SALES
December Month DSR % December CYTD DSR %
2000 1999 Change 2000 1999 Change
XJ8 532 557 -0.7 % 5,834 5,592 4.3
XJ8 L 131 180 -24.3 1,321 1,774 -25.5
Vanden Plas 398 455 -9.0 3,944 4,438 -11.1
XJR 137 138 3.2 1,393 1,540 -9.5
S-TYPE 2,395 2,878 -13.5 24,507 15,541 57.7
XK8 - Coupe 54 46 22.1 549 439 25.1
XK8 - Convertible 344 477 -25.0 4,474 5,237 -14.6
XKR - Coupe 38 32 23.5 306 86 255.8
XKR - Convertible 206 183 17.1 1,400 392 257.1
Total Jaguar 4,235 4,946 -11.0 43,728 35,039 24.8
Contact: Simon Sproule, Jaguar North America, (201) 818-8149
VOLV0 BRAND DECEMBER 2000 U.S. SALES
December Month DSR % December CYTD DSR %
2000 1999 Change 2000 1999 Change
S40 2,341 2,416 0.8 % 29,862 8,231 262.8
V40 328 1,900 -82.0 5,772 3,757 53.6
S60 1,780 NA NA 2,994 NA NA
S70 108 2,245 -95.0 18,305 33,554 -45.4
V70 792 2,595 -68.3 25,052 31,066 -19.4
V70 XC 1,611 NA NA 6,890 NA NA
C70 350 548 -33.6 5,303 6,503 -18.5
S80 1,471 2,458 -37.8 28,995 33,549 -13.6
S90/V90 0 0 NA 5 32 -84.4
Total Volvo 8,781 12,162 -24.9 % 123,178 116,692 5.6
Contact: Soren Johansson, Volvo Cars of North America, Inc., (201) 767-4888
LAND ROVER BRAND DECEMBER 2000 U.S. SALES
December Month DSR % December CYTD DSR %
2000 1999 Change 2000 1999 Change
Range Rover 858 968 -7.8 % 6,287 7,449 -15.6
Discovery Series II l,810 2,339 -19.5 20,861 21,931 -4.9
Total Land Rover 2,668 3,307 -16.1 % 27,148 29,380 -7.6
Contact: Mark Schirmer, Land Rover North America, (301) 731-9041