Statement re Reorganization

Ford Motor Co
19 April 2002


Contacts:

North American 
Marketing Sales and Service
Jim Bright
1.313.390.9218
[e-mail]

Premier Automotive Group:
Joe Greenwell
1.313.594.2196
[e-mail]


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FORD ADJUSTS LUXURY LINEUP STRUCTURE

• Lincoln Mercury To Join North American Business Group
• Mark Fields To Oversee Premier Automotive Group


DEARBORN, Mich., April 19 - Ford Motor Company announced today a reorganization
of its luxury lineup, moving the Lincoln and Mercury brands into the company's
North American Consumer Business Group. Volvo, Aston Martin, Jaguar and Land
Rover will continue to operate under the company's Premier Automotive Group.

Mark Fields, currently representative director, president and chief executive
officer, Mazda Motor Corporation and Ford Motor Company vice president, has been
elected group vice president, Premier Automotive Group effective July 1. He will
succeed Dr. Wolfgang Reitzle whose decision to accept the role of future chief
executive officer at Linde AG, a leading German engineering firm, as of May 1
was the subject of a separate announcement. In the interim, the presidents of
Aston Martin, Jaguar, Land Rover and Volvo will report directly to Nick Scheele,
president and chief operating officer.  

'We are committed to our strategy for maximizing the potential of our premium
brands,' said Bill Ford, chairman and chief executive officer. 'These brands are
strong and that strength stems from exceptional products and talented people, a
combination that will deliver outstanding results going forward.' 

Jim O'Connor, formerly president of Ford Division, has been elected group vice
president for North American Marketing Sales and Service, overseeing Ford and
Lincoln Mercury and reporting to Jim Padilla, group vice president, North
America. Steve Lyons, previously Ford Division general sales manager, has been
elected a Ford vice president and president of Ford Division. Brian Kelley will
continue as president of Lincoln Mercury. Lyons and Kelley will report to
O'Connor. Kathleen Ligocki has been appointed vice president for North American
Marketing, reporting to Jim O'Connor. Ligocki will have responsibility for
Global Marketing, Ford of Canada, Ford of Mexico, Worldwide Direct Market
Operations (WDMO) and Consumer Connect. The changes will take effect May 1.

'The new Marketing, Sales and Service organization will help strengthen our
position in the North American market and will allow the individual brands to
focus more specifically on their market segments,' said Scheele.

Also announced today, Lewis Booth, Mazda senior advisor, was elected a Ford
Motor Company vice president.

'We are excited about Mark Fields' and Jim O'Connor's new roles,' said Bill
Ford. 'Since Mark has been at Mazda, the business has turned around
dramatically. He has led a significant revival and repositioning of the brand
and the development of a whole new generation of cars, including the Mazda6 and
RX-8. Importantly, they are on track to set a record this year by improving
their net profit year-over-year by $1.2 billion.

'Jim brings a wealth of experience to his new job,' said Bill Ford. 'His
knowledge of the North American market and his relationship with the Ford and
Lincoln Mercury dealers is unmatched and will prove invaluable as we move
forward with our revitalization plan.'

Fields was named representative director, president and chief executive officer
at Mazda and a Ford vice president in December 1999. Fields joined Mazda in
August 1998 as senior advisor. He joined Ford Motor Company in 1989 after 
working in marketing and sales at IBM. He has held a variety of marketing, sales 
and product development positions. Previously, he was managing director, Ford
Argentina S.A.

O'Connor was named a Ford Motor Company vice president and president of Ford
Division in May 1998 after being named a vice president of Ford Motor Company
and president of Lincoln Mercury Division in April 1996. His career with Ford
Motor Company has included senior management positions in both the United States
and Canada, including serving as president and chief executive officer, Ford
Motor Company of Canada, Limited. O'Connor joined Ford in 1964 and has served in
a series of sales and marketing positions with Ford, Lincoln Mercury and Ford
Parts and Service divisions.

These changes affect several additional reporting relationships as follows:

• Richard Parry-Jones continues to lead Global Product Development and is the
  Chief Technical Officer, reporting to Nick Scheele. He also has responsibility
  for PAG Product Development, working for Mark Fields. Parry-Jones also will
  assume responsibility for the Premier Performance Division that includes the
  company's Formula One racing program.

• Now reporting to Kathleen Ligocki will be: Jan Valentic, vice president for
  Global Marketing; Alain Batty, president and chief executive officer, Ford of
  Canada; Marcos De Oliveira, president and chief executive officer, Ford of
  Mexico; and Karen Francis, vice president of Consumer Connect and WDMO.



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