Value Enhancement Plan

Ford Motor Co
28 July 2000

Contact:  Karen Hampton
          313-594-4410

FORD ANNOUNCES AVERAGE SHARE PRICE
FOR VALUE ENHANCEMENT PLAN


DEARBORN, Mich., July 28, 2000 -- Ford Motor Company (NYSE: F) announced today
that the average Ford share price that will be used to determine the cash and
stock to be received by shareholders in the company's Value Enhancement Program
(VEP) will be $46.7317. This price represents the volume-weighted average
trading price of Ford common stock as reported on the New York Stock Exchange
composite tape during the five-day trading period ending today.

The VEP is subject to shareholder approval. A special shareholder meeting on
this plan will be held Aug. 2 in Wilmington, Del..

Under the VEP, Ford shareholders will exchange each of their current Ford common
or Class B shares for a new Ford common or Class B share, as the case may be,
plus their choice of either $20 in cash (Option 1), approximately 0.748
additional new Ford common shares (Option 2), or $20 in a combination of cash
and additional new Ford common shares (option 3). Shareholders who fail to make
an election by the 8:30 am., Aug. 2 deadline will be treated as though they have
chosen the $20 cash option (Option 1). The result of choosing Option 1 or Option
3 is the same as if a shareholder sold a portion of their Ford shares.

If the total amount of cash elected by shareholders exceeds $10 billion, the $20
cash election (Option 1) will be pro rated accordingly and the difference will
be made up in additional new common shares.

Shareholder elections are due by 8:30 a.m. Aug. 2. Earlier deadlines apply to
shareholders who hold their stock through brokerage or other financial
institution accounts. The results from the shareholder vote and preliminary
election results will be announced following the Aug. 2 meeting. The company
plans to credit the new Ford stock to shareholder accounts and distribute cash
on Aug. 8.