Director/PDMR Shareholding

Feedback PLC
20 July 2007

                   Feedback plc (the 'Company' or 'Feedback')



                                Grant of options



Feedback today announces that the Board has approved the grant of share options
to David John Sawyer, Chief Executive, and Gerard Bushell, Executive Director,
under the Company's Enterprise Management Incentive (EMI) Option Scheme (the '
Option Scheme').


Name                      No. of options     Exercise     Total number of          Exercise period
                              granted         Price         shares under
                                             (pence)           option

David John Sawyer           2,666,666          3.75           2,666,666      20 July 2010 - 20 July 2017

Gerard Bushell              1,374,666          3.75           1,374,666      20 July 2010 - 20 July 2017




All shares and options relate to 0.25p ordinary shares.



Under the Option Scheme, option holders may exercise 50 per cent. of the options
granted at any time after 3 years from the date of grant until the end of the
exercise period. The option holders may exercise the remaining 50 per cent. of
the options at any time after 3 years from the date of grant subject to the
ordinary shares admitted to AIM achieving a mid-market price of 10 pence or more
for a minimum period of 90 days.



David John Sawyer also has a beneficial interest in 510,000 ordinary shares in
the Company representing 0.51 per cent. of the Company's issued ordinary share
capital.



Gerard Bushell also has a beneficial interest in 250,000 ordinary shares in the
Company representing 0.25 per cent. of the Company's issued ordinary share
capital.





20 July 2007


Enquiries:


Feedback Plc

Jed Bushell                                             01892 653322




Nominated Adviser & Broker

Charles Stanley Securities                              0207 149 6000

Philip Davies / Carl Holmes




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