Immedia Broadcasting plc
11 November 2005
11 November 2005
IMMEDIA BROADCASTING PLC ('The Company')
Contract Update
Immedia Broadcasting PLC ('Immedia'), the UK's leading provider of live tailored
radio, announces today that it has ceased to broadcast Vitus Apotek, the station
for pharmacy retail stores in Norway. This follows Vitus's decision to
terminate the contract. As per the break clause in the contract, Vitus will pay
in full to the end of 2006 and therefore this does not affect expectations for
the current year.
The Company continues to make satisfactory progress overall with its stations
and advertising contracts. In addition, the Company is in discussions with a
number of major organisations regarding in-store radio stations.
HSBC Live, Impulse Live, Lloydspharmacy Live, Dixons Live and the new
subscription station launched in October 2005 for the convenience sector in a
territory outside the UK are performing in line with expectations. The launch
of Northcliffe Retail's '...news Shop Live', the first ever live in-store radio
station allowing presenters to trigger local content and advertising for
individual stores is also progressing well.
The outsourcing agreement announced in September with ABC Media to increase
advertising sales is already producing results, with Nestle Rowntree signing an
exclusive annual advertising contract with the Impulse Live radio station and
GlaxoSmithKline signing up to a two-year broadcast package with Lloydspharmacy
Live in September 2005.
For further information please contact:
Immedia Broadcasting
Bruno Brookes - Chief Executive 01635 572 800
Hudson Sandler
Nick Lyon / Elisabeth Young 020 7796 4133
Notes to editors:
Immedia Broadcasting PLC creates live, tailored radio stations for major
retailers. These stations engage and educate staff and customers and have
proved to be a powerful and instantly flexible media channel to drive sales.
Existing stations are:
• 'Impulse Live', the largest in-store media channel currently reaching 20
million shoppers a week across 5000 convenience stores for:
- Texaco
- Londis
- Mills
- Spar
- Star News
• 'LloydsPharmacy Live', broadcast to the largest community pharmacy
operator in the UK;
• 'HSBC Live', broadcast to 400 branches in the UK;
• 'Dixons Live' broadcast to more than 200 Dixons' stores;
• '...news Shop Live' soon to be broadcast to 69 Northcliffe Retail stores,
with a roll out to 300 affiliated stores planned in the coming months.
This information is provided by RNS
The company news service from the London Stock Exchange
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