Contract Win - GAME Group

Immedia Broadcasting plc
09 October 2007




                                                                  9 October 2007


                            IMMEDIA BROADCASTING PLC
          Immedia wins contract to launch new radio station GAME Live!


Following a successful trial to 50 GAME stores earlier in the year, Immedia
Broadcasting, the UK's leading provider of live, tailored radio stations, is
delighted to announce that it has signed an agreement with The GAME Group plc 
('GAME') to provide subscription radio to all their stores across the UK.

Under this new contract, Immedia will produce tailored content and broadcast a
brand new, live in-store radio station named GAME Live! to GAME stores in the
UK.

Presenters have been carefully chosen not only as professional broadcasters but
also as avid gamers with a wide and in-depth knowledge of the many gaming genres
and platforms currently available.  GAME Live! features game reviews, charts and
competitions, as well as music and news updates.

The content of the station has been specifically designed to cater for all of
GAME's customers who are made up of both casual family gamers and the more
enthusiastic gamer.


Bruno Brookes, Chief Executive of Immedia said:

'We are very pleased that GAME has committed to broadcasting GAME Live! to all
GAME stores across the UK.  The success of the initial trial, both with
customers and staff, is testament to the quality and value of Immedia's
services.  As it is one of the fastest growing leisure activities, we are
enthusiastic about engaging the gaming community via the station and look
forward to developing our relationship with the GAME team.'


Anna Macario, Marketing Director of GAME, said:

'GAME Live! has proved to be a valuable addition to GAME's specialist
proposition. From the beginning, Immedia was able to understand our specific
needs and tailor the radio station to engage with our customers and staff. The
response by staff and customers to the initial trial of GAME Live! was very
positive and we are confident about bringing Immedia's service to all of our
stores in the UK.  We look forward to developing GAME Live! with the Immedia
team.'



Enquiries:

Immedia Broadcasting Plc
Bruno Brookes - Chief Executive                             [phone]

Hudson Sandler
Sandrine Gallien / Amy Faulconbridge                        [phone]

Daniel Stewart & Company Plc
Paul Shackleton / Stewart Dick                               [phone]





Notes to Editors

Immedia Broadcasting PLC

Immedia is the UK's leading provider of live, tailored in-store media for a
range of major companies and retailers such as HSBC, LloydsPharmacy, SPAR and
IKEA.  The stations engage and educate staff and customers and have proved to be
a powerful and instantly flexible media channel to drive sales.


www.immediabroadcasting.com



The GAME Group PLC

The GAME Group is a specialist European retailer of PC and video games, video
consoles and related accessories.  In the UK & Eire, GAME operates over 400
stores, including concessions within Debenhams, Hamley's, Selfridges and Fenwick
department stores.  Worldwide, GAME operates from over 800 stores, concessions
and franchises in the UK, Eire, Sweden, Denmark, Norway, Spain, Portugal, France
and Australia.


www.gamegroupplc.co.uk





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