Immedia Broadcasting plc
19 September 2005
19 September 2005
IMMEDIA BROADCASTING PLC
Launch of a new subscription station for the convenience sector
Immedia Broadcasting Plc ('Immedia'), the UK's leading provider of live tailored
radio for retailers, today announces it is to provide a new subscription radio
station. The initial launch will supply the service to phase one of a large
network of convenience stores in a territory outside the United Kingdom.
The new radio station, to be launched in October, will be produced and operated
live out of Immedia's studios in Newbury. The station, developed specifically
for the client and its customers, will entertain both staff and shoppers by
featuring a live mix of popular music, news and sports as well as information
tailored for the specific country.
Bruno Brookes, CEO, Immedia Broadcasting Plc said:
'We are extremely pleased to be working with the client on this new subscription
station for convenience stores as we continue to build our core subscriber
business. Given Immedia's successful track record in the convenience sector,
our unique approach to live radio and our high quality presenters, we are
confident we are best positioned to create another powerful and effective means
of communication for this client. '
For further information please contact:
Immedia Broadcasting Plc Hudson Sandler
Bruno Brookes - Chief Executive Sandrine Gallien / Libby Young
01635 572 800 020 7796 4133
Please visit Immedia Broadcasting's website at www.immediabroadcasting.com
Notes to Editors
About Immedia Broadcasting
Immedia Broadcasting PLC creates live, tailored radio stations for companies,
including major retailers. These stations engage and educate staff and
customers and have proved to be a powerful and instantly flexible media channel
to drive sales.
Existing stations are:
• 'Impulse Live' for
- Texaco
- Londis
- Mills
- Spar
- Star
• 'Lloyds Pharmacy Live', broadcast to the largest community pharmacy
operator in the UK;
• 'HSBC Live', broadcast to more than 400 stores in the UK;
• 'Vitus Apotek', broadcast in Norwegian to pharmacy retail stores in
Norway;
• 'Dixons Live', broadcast to more than 200 Dixons' stores.
This information is provided by RNS
The company news service from the London Stock Exchange
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