Contract Win

Immedia Broadcasting plc
29 September 2005

                                                               29 September 2005

IMMEDIA BROADCASTING PLC



Nestle Rowntree confirms success of Immedia's 'Impulse Live' radio station
with new annual advertising contract



Immedia Broadcasting, the UK's leading provider of live tailored radio for
retailers, today announces that following last year's success, it has signed
another exclusive annual advertising contract with Nestle Rowntree on its
Impulse Live radio station through MindShare.



This is the second advertising contract win announced by Immedia in a week,
having announced earlier this week the GlaxoSmithKline (GSK) Consumer Healthcare
two-year broadcast package with Immedia's radio station Lloydspharmacy Live.



'Impulse Live', the largest in-store digital media in the UK, provides live
tailored radio to the convenience sector. It is broadcast to 20 million shoppers
a week at Spar, Londis, Texaco and others. It offers advertisers effective
opportunities to reach consumers whilst they are actively making purchase
decisions.



Earlier this year, Nestle Rowntree became the exclusive chocolate and sugar
confectionery advertiser on Immedia's 'Impulse Live' radio station. Following
the success of the advertising campaigns, Nestle Rowntree has now signed a
six-figure annual contract with Immedia for 2006. Brand campaigns rotate
throughout the year with a mix of adverts, live presenter product endorsements,
trade interviews, competition sponsorship and feature branding.



David Rennie, Marketing Director at Nestle Rowntree, commented: 'The campaigns
on Impulse Live radio station have proved very successful over the last year,
delivering impressive sales uplifts on brands advertised. We believe this
station is a powerful channel for us to add value to our brand communications,
particularly given the very competitive retail environment, and we look forward
to continued success by working with Immedia.'



Mark Leggett, Business Director at MindShare said: 'The Impulse Live radio
network has proved to be a powerful media channel to engage shoppers and grow
sales for Nestle in the convenience sector.  We are pleased to have secured the
exclusivity for Nestle Rowntree and this deal fits with our commitment to
deliver innovative, accountable media solutions for our clients.  We look
forward to delivering strong returns through the Impulse Live network for Nestle
Rowntree in 2006'.



Bruno Brookes, CEO of Immedia, added: 'We are delighted by Nestle's decision to
renew its exclusive advertising contract with 'Impulse Live'. Nestle's
commitment is once again further testament that Immedia's live, tailored
in-store radio is an effective way to influence consumers. We are confident
campaigns will continue to demonstrate great success.'


For further information please contact:


Immedia Broadcasting Plc

Bruno Brookes - Chief Executive
01635 572 800

Hudson Sandler
Sandrine Gallien / Libby Young
020 7796 4133

MindShare
Sandra Collins
020 7969 4058





Please visit Immedia Broadcasting's website at www.immediabroadcasting.com


Notes to Editors


About Immedia Broadcasting

Immedia Broadcasting PLC creates live, tailored radio stations for companies,
including major retailers.  These stations engage and educate staff and
customers and have proved to be a powerful and instantly flexible media channel
to drive sales.



Existing stations are:

  • 'Impulse Live' for

     -          Texaco

     -          Londis

     -          Mills

     -          Spar

     -          Star News

  • 'HSBC Live', broadcast to more than 400 banks in the UK;

  • 'Vitus Apotek', broadcast in Norwegian to pharmacy retail stores in
     Norway;

  • 'Dixons Live', broadcast to more than 200 Dixons' stores;

  • 'Lloyds Pharmacy Live'.



About Nestle

Nestle is the world's largest food and beverage company, with sales of over £38
billion in 2003.  Nestle has its headquarters in Vevey (Switzerland), runs 511
factories in 86 countries and employs 253,000 people of over 100 nationalities.
Nestle has a wide-ranging product portfolio including beverages, milk products,
nutrition products, ice cream, breakfast cereals, prepared dishes, cooking aids,
bottled water, chocolate, confectionery, biscuits, petcare and pharmaceuticals.
Nestle owns around 8,500 brands worldwide such as Nescafe, Vittel, Nesquik,
Shredded Wheat, Buitoni, Ski, Carnation, KitKat and Quality Street.  Nestle also
has an important interest in L'Oreal, the world's largest cosmetics company.





About MindShare

MindShare is one of the UK's largest media agencies with billings over £575m in
2004 (source: NMR).




                      This information is provided by RNS
            The company news service from the London Stock Exchange                    B