In-store trial at Iceland

Immedia Broadcasting plc
17 May 2004

                                                                     17 May 2004


                            Immedia Broadcasting PLC

                TRIAL OF LIVE IN-STORE  RADIO STATION AT ICELAND


Immedia Broadcasting PLC ('Immedia'), the AIM listed provider of live radio
stations to retailers, today announces the trial launch of a dedicated live
radio station in 30 of Iceland's UK stores.

The subscription radio station, branded 'Iceland Live', is produced and operated
live out of Immedia's studios in Newbury and will be launched today May 17th,
2004.  The station, tailored specifically for Iceland, will entertain and inform
both staff and customers.  The station features a live mix of popular music,
news, sports, product news and advertisements.  Iceland Live also serves as an
internal communications tool for staff.

Nick Canning, Marketing Director, Iceland said:
'We have developed this initiative to meet the changing profile of today's
shopper. We are providing important advice on quick, easy and nutritional meals.
Our objective is to inform and educate staff and enhance the Iceland shopping
experience. The radio station will support the staff in keeping customers up to
date on new products and the latest promotions.'

Bruno Brookes, CEO, Immedia Broadcasting Plc said:
'We are delighted to be working with Iceland.  As one of the UK's leading high
street food retailers, this opportunity once again allows us to demonstrate the
real benefits of an Immedia radio station. Our live radio stations are designed
to engage with customers and staff and extend retail and brand communications.'



Enquiries:

Immedia Broadcasting PLC                             Hudson Sandler
Bruno Brookes, Chief Executive                       Nick Lyon
Robert Parker, Finance Director                      Sandrine Boussard
Tel:  [phone]                                  Tel:  [phone]


Notes to Editors

Immedia Broadcasting PLC create live, tailored radio stations for major
retailers. Broadcast live from studios in Newbury and operated via satellite
technology, encrypted signals are delivered to a decoder box in each of the
stores. These stations engage and educate staff and customers and have proved to
be a powerful and instantly flexible media channel to drive sales.

Existing stations are:

  • 'Impulse Live', broadcast to newsagents and convenience stores including
    Texaco and Londis;

  • 'LloydsPharmacy Live', the largest community pharmacy operator with 1300
    stores in the UK;

  • 'Vitusapotek idag', broadcast in Norwegian to pharmacy retail stores in
    Norway, and;

  • 'Dixons Live' is currently broadcast to 50 of Dixons largest stores.


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