Nestle - Contract Win

Immedia Broadcasting plc
02 February 2005

                                                                 2 February 2004


                           IMMEDIA BROADCASTING PLC

       Exclusive advertising contract with Nestle and sales team expansion


Immedia, the provider of live tailored radio stations for retailers, is pleased
to announce it has signed an exclusive advertising contract with Nestle on its 
'Impulse Live' radio station.  Following a series of successful advertising
campaigns such as Smarties Bar, KitKat and Polo on Impulse Live, Nestle will now
become the station's exclusive chocolate and sugar confectionery advertiser for
2005.  The deal enables Nestle to rotate brand campaigns throughout the year
through a mix of adverts, live presenter product endorsements, trade interviews,
competition sponsorship and feature branding.  Nestle's first campaign is to
support their KitKash promotion.

'Impulse Live' is broadcast to the impulse convenience sector, including Texaco,
Londis and Spar stores.  Reaching 20 million shoppers a week, it is the largest
in-store media tool in the UK and offers advertisers exciting opportunities to
reach consumers whilst they are actively making purchase decisions.

Graham Walker, Sales Communications Manager, Nestle Rowntree, commented: 'The
campaigns we have run so far on Impulse Live radio station have proved very
successful, delivering average sales uplift of more than 25% on brands
advertised. We believe the station is a very efficient medium for us to add
value to our brand advertising and trade marketing and boost sales.  We are
looking forward to continued success by working with Immedia.'

Immedia is also pleased to announce it is expanding its sales team through an
outsourcing agreement with Unique Media Sales who will set up a sales team to
develop media sales for its radio live stations, including 'Impulse Live'.  Sue
Wills will be heading the team at Unique.

On the partnership, Sue Wills, Head of Brand Development, commented: 'In-store
digital media is being increasingly recognised by big brands and agencies as a
powerful media channel to influence consumers brand choices at the point of
purchase and to drive sales. I believe the medium will see substantial growth
over the coming years and by creating a dedicated media sales team we look
forward to sharing in the successes with Immedia at this exciting time.'

Bruno Brookes, CEO of Immedia, added: 'We are delighted by Nestle's decision to
sign its first exclusive advertising contract with Impulse Live and look forward
to continuing to deliver great results for their brands.  Nestle's commitment is
further testament that live, tailored in-store radio is an effective way to
influence consumers and is an important advertising medium of the future.  We
are also delighted to have partnered with Unique to expand our sales team. As we
accelerate our development, Unique's sales expertise will be invaluable to
maximise our advertising revenues'.



For further information please contact:

Immedia Broadcasting Plc
Bruno Brookes - Chief Executive                        01635 572 800

gcg hudson sandler
Nick Lyon / Sandrine Gallien                           020 7796 4133




Notes to Editors

Immedia Broadcasting PLC creates live, tailored radio stations for major
retailers.  These stations engage and educate staff and customers and have
proved to be a powerful and instantly flexible media channel to drive sales.

Existing stations are:
     •    'Impulse Live' for
          -    Texaco
          -    Londis
          -    Mills
          -    Costcutter
          -    Spar
          -    Star
     •    'LloydsPharmacy Live', broadcast to the largest community pharmacy
          operator in the UK;
     •    'Vitus Apotek', broadcast in Norwegian to pharmacy retail stores in 
          Norway;
     •    'Dixons Live' broadcast to more than 200 Dixons' stores;



About Nestle:

Nestle is the world's largest food and beverage company, with sales of over £38
billion in 2003.  Nestle has its headquarters in Vevey (Switzerland), runs 511
factories in 86 countries and employs 253,000 people of over 100 nationalities.
Nestle has a wide-ranging product portfolio including beverages, milk products,
nutrition products, ice cream, breakfast cereals, prepared dishes, cooking aids,
bottled water, chocolate, confectionery, biscuits, petcare and pharmaceuticals.
Nestle owns around 8,500 brands worldwide such as Nescafe, Vittel, Nesquik,
Shredded Wheat, Buitoni, Ski, Carnation, KitKat and Quality Street.  Nestle also
has an important interest in L'Oreal, the world's largest cosmetics company.



About Unique:

Unique Communications Group specialises in broadcast, event and publishing
solutions for both clients and media owners.

UCG is also a leading producer of TV programming for all terrestrial and digital
channels with its most well know show being the British Comedy Awards.

Using this expertise UCG offers clients TV solutions, specifically Advertiser
Generated Programming.

UCG runs two media sales companies including Unique Media Sales and Media Sales
Network which was established 24 years ago.  UMS clients include Hachette
Magazines (Elle, Elle Decoration, Red, TV hits, Inside Soap)

UMS are responsible for regional sales of Emaps Performance and Esprit titles
(FHM, New Women, Zoo, max Power, Heat, Closer, More, Smash Hits, Today's Golfer
to name but a few).


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