New 3 Year Contract with IKEA

Immedia Broadcasting plc 11 September 2006 11 September 2006 IMMEDIA BROADCASTING PLC New 3 year contract win with IKEA Immedia Broadcasting PLC, the UK's leading provider of live, tailored in-store media, is delighted to announce a new contract with IKEA, following the successful launch and roll-out of the radio station 'IKEA Live' in 2005. The new contract is to continue to roll out 'IKEA Live' to all existing and future IKEA stores across the UK for another 3 years. The station is designed to enhance internal communication for IKEA's 9000 co-workers and has proven so successful that additional interactive live programming has now been included for the overnight teams. The station will be developed to enhance the shopping experience of the 41 million consumers visiting IKEA each year. It will include key information and marketing content during the opening hours of the stores. Bruno Brookes, Chief Executive, said: 'We are delighted that IKEA have shown their long term commitment to 'IKEA Live' and are very excited about this new contract win. 'IKEA Live' has performed extremely well over the last year, and we believe this new contract is testimony to the effectiveness of Immedia's offer and our ability to understand strong brands.' For further information, please contact: Immedia Broadcasting 01635 572 800 Bruno Brookes, Chief Executive Hudson Sandler 020 7796 4133 Sandrine Gallien/ Amy Faulconbridge Notes to Editors Immedia Broadcasting PLC is the UK's leading provider of live, tailored in-store media for a range of major companies and retailers such as HSBC, LloydsPharmacy and IKEA. The stations engage and educate staff and customers and have proved to be a powerful and instantly flexible media channel to drive sales. Immedia acquired The Cube Group of Companies ('Cube'), a leader in in-store television in May 2006, adding a visual channel and clients such as Toni & Guy, Burberry, Top Shop and Top Man to Immedia's offering. This information is provided by RNS The company news service from the London Stock Exchange D MSCEAPNPEADKEFE

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