New Contract Win in Norway

Immedia Broadcasting plc
19 April 2004

                                                                   19 April 2004

                            Immedia Broadcasting PLC

                           New Contract Win in Norway


The Board of Immedia, pioneers of live radio for retail, is pleased to announce
that it has signed a five year contract with Vitusapotek AS, one of the largest
pharmacy chains in Norway with 23.5% of the market.

The Vitusapotek idag radio station was launched on 13 April 2004. Broadcast in
Norwegian direct from Immedia's studios in Newbury, the radio station will
extend to 105 stores across Norway in May 2004.

Vitusapotek AS is a wholly owned subsidiary of the German company Celesio
(formerly known as GEHE) which also owns AAH Pharmaceuticals and LloydsPharmacy.

Commenting on this new contract, Bruno Brookes, Chief Executive of Immedia said:

'This contract represents an important stage in the growth of Immedia in
Northern Europe. Our clients' confidence in Immedia's ability to deliver foreign
language radio stations is an invaluable development.'



Enquiries

Immedia Broadcasting PLC                                    Hudson Sandler
Bruno Brookes, Chief Executive                              Nick Lyon
Robert Parker, Finance Director                             Noemie de Andia
Tel:  [phone]                                         Sandrine Boussard
                                                            Tel:  [phone]


Notes to Editors

Immedia Broadcasting PLC create live, tailored radio stations for major
retailers. Broadcast Live from studios in Newbury and operated via satellite
technology, encrypted signals are delivered to a decoder box in each of the
stores. These stations engage and educate staff and customers and have proved to
be a powerful and instantly flexible media channel to drive sales.

Existing stations are:
  • 'Impulse Live', broadcast to newsagents and convenience stores including
    Texaco and Londis;
  • 'LloydsPharmacy Live', the largest community pharmacy operator with 1300
    stores in the UK;
  • 'Vitusapotek idag', broadcast in Norwegian to pharmacy retail stores in
    Norway, and;
  • 'Dixons Live' is currently broadcast to 50 of Dixons largest stores.



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