Radiovision & Lloyds Pharmacy

Immedia Broadcasting plc
27 June 2005



                                                                    27 June 2005

                              Immedia Broadcasting

           Lloydspharmacy, first company to sign up for Radiovision

Immedia Broadcasting plc, the live in-store radio pioneer is pleased to announce
that Lloydspharmacy, the UK's largest community pharmacy operator is to launch '
Radiovision' in six of its leading pharmacies around the country for an initial
three-month trial.

'Radiovision' is Immedia's latest revolutionary product. It innovatively
combines live in-store radio with synchronised video content tailored for retail
environments.  Lloydspharmacy is the first major retailer to trial 'Radiovision'
since its first public demonstration at the London Multi Channel Retail show in
March this year.

Immedia already broadcasts its highly successful tailored radio service '
Lloydspharmacy Live!' across the 1400 Lloyds pharmacies.  The live radio station
is a powerful communication tool for both staff and customers in regards to
healthcare messages and has driven incremental sales. It provides live and
interactive radio, which entertains and engages staff and consumers in an
up-to-the-minute way that pre-recorded content does not.

With 'Radiovision', Immedia continues to find innovative ways to educate and
market products and services. Through this unique and impressive technology,
radio works in unison with plasma screens to engage consumers and explain
products and services in greater detail, as well as provide current affairs,
music and personality. The specially consolidated video content can be instantly
triggered by presenters when they explain products or services.  In this way '
Radiovision' will educate customers on key health messages such as allergy and
suncare and reinforce brand awareness in the best and friendliest way ever used
in retail.

Bruno Brookes, CEO of Immedia commented: 'We have had an excellent relationship
with Lloydspharmacy since launching their tailored Live radio station two years
ago. The sales uplift demonstrated has been positive and we are very pleased
that they are the first retailer to benefit from Radiovision. This combination
of radio and vision is extremely powerful and particularly relevant to retail
environments where customers need to be advised and guided such as in a
pharmacy. We look forward to developing this next generation in-store medium
with Lloydspharmacy.'

Mark Green, Commercial Director, Lloydspharmacy said:  'We are very excited to
be working with Immedia Broadcasting and to be part of this innovative trial.
Lloydspharmacy Live has been hugely popular and extremely successful. We hope by
introducing the Radiovision concept this will enhance even further our product
and service offering to customers and reinforce our standing as the largest
community pharmacy chain in the UK.'

For further information please contact:

Immedia Broadcasting Plc
Bruno Brookes, Chief Executive                       01635 572 800

gcg hudson sandler
Nick Lyon / Sandrine Gallien                         020 7796 4133

Lloydspharmacy
Ann Bryant, Starfish Communications                  020 7323 2121


Notes to editors:

Immedia Broadcasting PLC creates live, tailored radio stations for major
retailers.  These stations engage and educate staff and customers and have
proved to be a powerful and instantly flexible media channel to drive sales.

Existing stations are:

  • 'Impulse Live', the largest in-store media channel currently reaching 20
    million shoppers a week across 5000 convenience stores for:
               -   Texaco
               -   Londis
               -   Mills
               -   Costcutter
               -   Spar
               -   Star News
  • 'LloydsPharmacy Live', broadcast to the largest community pharmacy
    operator in the UK;
  • 'HSBC Live', broadcast to 400 branches in the UK;
  • 'Dixons Live' broadcast to more than 200 Dixons' stores;
  • 'Vitus Apotek', broadcast in Norwegian to pharmacy retail stores in
    Norway.

Lloydspharmacy is the largest community pharmacy chain in the UK, with 1,400
pharmacies located nationwide.  Lloydspharmacy is part of the Admenta UK plc
group, which is owned by Celesio AG.

For more information visit www.lloydspharmacy.co.uk




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