Roll Out of Music Radio Station

RNS Number : 0778C

Immedia Group PLC

26 April 2012

 

Immedia Group Plc

("Immedia" or "the Company")

Roll-out of Music Radio Station

Immedia Group Plc (AIM: IME), which provides bespoke radio stations and a range of in-store media solutions for retailers, today confirms the roll out of a music radio station to over 450 O2 stores.

The 'real time' solution which uses Immedia's Dreamstream technology, enables O2 to use content to promote all aspects of its lifestyle brand to a local store level. Together with a new in store music strategy, the service will include live broadcasts from its own studio and other content from live music venues including the O2 Arena and the O2 Music Academies.

CEO of Immedia, Bruno Brookes said: "We are delighted to be working with one of the most creative brands in the UK. O2 stores will hugely benefit from our technology which 'groups stores together as one' but also enables each location to have its own voice to promote specific geographical business objectives".

Contact:

Immedia Group Plc

Bruno Brookes Chief Executive

Tel: [phone]

Daniel Stewart and Co Plc

Paul Shackleton

Tel: [phone]

About Immedia Group Plc

Immedia has developed a strong reputation for providing in-store music and communications solutions designed to drive experiential marketing strategies and staff communications.

Our mission is to help companies in retail, banking, leisure and hospitality to meet the expectations of customers by creating sensory content and marketing communications to drive product awareness and sales.

Immedia services include 'The Sound of your Brand' music and tonality strategies, designed and delivered to amplify your brand's personality with interactive audio communications.

Immedia also provides leading edge visual display technology and its systems enable the management of essential marketing communications to a localised level.

Immedia was founded by BBC Radio One personality Bruno Brookes in 2000. The client list includes brands like HSBC, Lloyds Bank, Ikea, Spar, Game, Topshop and Bupa.

Immedia is headquartered in Newbury, Berkshire.

 

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