Trading Statement

Immedia Broadcasting plc
28 May 2004


                                                                     28 May 2004

                            Immedia Broadcasting PLC

                                 TRADING UPDATE


The Board of Immedia Broadcasting PLC ('Immedia' or 'the Company'), the pioneers
of live tailored radio to retail, is pleased to provide a pre-close trading
update for the period from its IPO last December.  The period has been one of
increasing acceptance by retailers of live in-store radio subscription stations
and of a new significant boost to 'Impulse Live'.


Subscription Stations


At the time of its IPO the Company operated one subscription station, '
Lloydspharmacy Live' which is broadcast to the 1,360 Lloyds Pharmacy stores in
the UK.  The station remains healthy.


Last December, Immedia launched a trial of 'Dixons Live' to 50 Dixons stores.
Dixons was encouraged by the uplift in sales of products advertised on 'Dixons
Live' and the trial was extended for a further 3 months.


The Company also launched in April a Norwegian language station broadcast to the
105 pharmacy stores in Norway owned by Vitusapotek AS demonstrating the
potential of Immedia to roll out stations across Europe.  This station is
performing well.


Two weeks ago Immedia announced the launch of its fourth subscription station, '
Iceland Live' which is being trialled in 30 of the largest Iceland stores.  The
initial indications are that this station is meeting expectations.


'Impulse Live'


This station is broadcast free of charge to the impulse sector (consisting of
newsagents, petrol station shops and convenience stores) and has been rebranded
from 'Newsagents Radio' to reflect its wider scope.  At the time of the IPO it
was stated that the aim for this station was to increase its number of stores
from approximately 2,300 stores to 5,000 stores by the end of 2004.


Immedia is currently in final contract negotiations with SPAR, the owner of
2,700 convenience stores throughout the UK, to launch 'Impulse Live' across
their full estate. It is expected that this roll out will complete later this
year.  The addition of the SPAR stores will result in 'Impulse Live' achieving
the critical mass sought by advertisers.


The Directors expect Impulse Live to achieve its target of 5,000 stores during
2004 although the speed of this roll out is slower than originally anticipated.


The interim results of the Company for the 8 month period to 30 June 2004 will
be released by 30 July 2004.


Commenting on current trading, Bruno Brookes, CEO said:


'We have been greatly encouraged by the feedback from retailers carrying our
existing subscription stations and, particularly, by the interest shown by other
retailers. Immedia will be working hard to deliver additional subscription
stations this year.


'Impulse Live' is now gaining momentum and we are excited by the prospect of the
addition of the SPAR stores.


Whilst much work needs to be done, the Directors look forward to the future with
confidence.'


Enquiries:


Immedia Broadcasting PLC                             Hudson Sandler
Bruno Brookes, Chief Executive                       Nick Lyon
Robert Parker, Finance Director                      Sandrine Boussard
Tel:  [phone]                                  Tel:  [phone]



Notes to Editors


Immedia Broadcasting PLC create live, tailored radio stations delivered by
either satellite or compressed stream technology through the retailers' Virtual
Private Networks (VPN). Broadcast live from studios in Newbury, these stations
engage and educate staff and customers and have proved to be a powerful and
instantly flexible media channel to drive sales.


Existing stations are:


  • 'Impulse Live', broadcast to newsagents and convenience stores including
    Texaco and Londis;


  • 'LloydsPharmacy Live', the largest community pharmacy operator with 1300
    stores in the UK;


  • 'Vitusapotek idag', broadcast in Norwegian to pharmacy retail stores in
    Norway,


  • 'Dixons Live' is currently broadcast to 50 of Dixons largest stores and;


  • 'Iceland Live' is being trialled in 30 Iceland's UK stores.






                      This information is provided by RNS
            The company news service from the London Stock Exchange                 GDZM