Trading Statement

Immedia Broadcasting plc 02 February 2005 2 February 2004 IMMEDIA BROADCASTING PLC Trading update Immedia Broadcasting PLC ('Immedia' or 'the Company'), the pioneer of live tailored radio stations for retailers, announces today that the business has progressed satisfactorily during the period. 'Impulse Live', broadcast to the convenience sector including Texaco, Londis and Spar, is developing well. It is now the largest in-store media network in the UK reaching 20 million shoppers a week. 'Lloyds Pharmacy Live' and 'Dixons Live' continued to prove powerful and delivered impressive sales uplift. The trial of 'Iceland Live' station had proved successful but due to the Baugur takeover of The Big Food Group, has not been extended, which has had an effect on the second-half revenue. Immedia also announces today that it has signed an exclusive advertising contract with Nestle on its 'Impulse Live' radio station following a series of successful advertising campaigns. In addition, Immedia's sales team will be expanded through an outsourcing agreement with Unique Media Sales who will set up a dedicated sales team to develop media sales for Immedia's live radio stations. Preliminary results for the 52 weeks to 31 December 2004 are expected to be announced on 4th April 2005. Commenting on trading and on recent activities, Bruno Brookes, CEO of Immedia, said: 'This is an exciting time for Immedia. The current stations are proving very successful and we are delighted by Nestle's decision to sign its first exclusive advertising contract with 'Impulse Live'. We are also pleased to have partnered with Unique to expand our sales team. As we accelerate our development, Unique's sales expertise will be invaluable to maximise our advertising revenues. Live tailored radio continues to attract strong interest from retailers and this gives us confidence for the future prospects of the business.' For further information please contact: Immedia Broadcasting Plc Bruno Brookes - Chief Executive 01635 572 800 gcg hudson sandler Nick Lyon / Sandrine Gallien 020 7796 4133 Notes to Editors Immedia Broadcasting PLC creates live, tailored radio stations for major retailers. These stations engage and educate staff and customers and have proved to be a powerful and instantly flexible media channel to drive sales. • Existing stations are: - 'Impulse Live' for - Texaco - Londis - Mills - Costcutter - Spar - Star • 'LloydsPharmacy Live', broadcast to the largest community pharmacy operator in the UK; • 'Vitus Apotek', broadcast in Norwegian to pharmacy retail stores in Norway; • 'Dixons Live' broadcast to more than 200 Dixons' stores. This information is provided by RNS The company news service from the London Stock Exchange GGGZLMFGKZM

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