Director/PDMR Shareholding

Paddy Power plc
03 March 2008

                                  SCHEDULE 11

    Notification of Transactions of Directors/Persons Discharging Managerial
                      Responsibility and Connected Persons



   Notes:           This form is intended for use by an issuer to make a RIS
 notification required by the Market Abuse Rules and section 53 (as extended by
 section 64 of the Companies Act 1990) or entered into the issuer's register in
             accordance with section 59 of the Companies Act 1990.



 (1)       An issuer making a notification in respect of a transaction relating
to the shares or debentures of the issuer should complete boxes 1 to 16, 23 and
                                      24.



(2)       An issuer making a notification in respect of a derivative relating to
the shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and
                                      24.



  (3)       An issuer making a notification in respect of options granted to a
director/person discharging managerial responsibilities should complete boxes 1
                               to 3 and 17 to 24



 (4)       An issuer making a notification in respect of a financial instrument
 relating to the shares of the issuer (other than a debenture) should complete
             the boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.



        All relevant boxes should be completed in block capital letters


1           Name of the Issuer           2                 State whether the notification relates to:

              Paddy Power plc               (i) a transaction notified in accordance with Market Abuse Rules; (ii) a
                                            disclosure made in accordance with section 53 (as extended by section 64
                                              of the Companies Act 1990) or entered into the issuer's register in
                                            accordance with section 59 of the Companies Act 1990; or (iii) both (i)
                                                                           and (ii).

                                                              Notification relates to (iii) above
3  Name of person discharging managerial 4  State whether notification realties to a person connected with a person
         responsibilities/director          discharging managerial responsibilities/director named in 3 and identify
                                                                      the connected person
     Patrick Kennedy (Director), Jack
     Massey (Director), Dermot Golden                                         N/A
     (PDMR), Barni Evans (PDMR), John
             O'Donnell (PDMR)
5  Indicate whether the notification is  6    Description of shares (including class) debentures or derivatives or
   in respect of a holding of the person                    financial instruments relating to shares
     referred to in 3 or 4 above or in
   respect of a non-beneficial interest                          Ordinary Shares of €0.10 each

   Notification refers to an interest of
       the persons named at 3 above.
7    Name or registered shareholder(s)   8                    State the nature of the transaction
     and, if more than one, number of
        shares held by each of them            Grant of Awards under the Paddy Power plc Long Term Incentive Plan

                    N/A
9  Number of shares, debentures or       10 Percentage of issued class acquired (treasury shares of that class
   financial instruments relating to        should not be taken into account when calculating  percentage)
   shares acquired
                                                                              N/A
                    N/A
11 Number of shares, debentures or       12 Percentage of issued class disposed (treasury shares of that class
   financial instruments relating to        should not be taken into account when calculating  percentage)
   shares disposed
                                                                              N/A
                    N/A
13      Price per share or value of      14                      Date and place of transaction
                transaction
                                                                              N/A
                    N/A
15 Total holding following notification  16                   Date issuer informed of transaction
       and total percentage holding
   following notification (any treasury                                   3 March 2008
      shares should not be taken into
   account when calculating percentage)

                    N/A



If a person discharging managerial responsibilities has been granted options by
                   the issuer, complete the following boxes:
17                         Date of grant                          18   Period during which or date on which it can be
                                                                                         exercised
                            3 March 2008
                                                                          Earliest Vesting date is 1 January 2010
19       Total amount paid (if any) for grant of the option       20    Description of shares or debentures involved
                                                                                     (class and number)
                                Nil
                                                                     Ordinary Shares of €0.10 each:

                                                                     Patrick Kennedy - 61,500

                                                                     Jack Massey - 19,200

                                                                     Dermot Golden - 7,700

                                                                     Barni Evans - 19,200

                                                                     John O'Donnell - 15,300
21 Exercise price (if fixed at time of grant) or indication that  22  Total number of shares or debentures over which
          the price is to be fixed at the time of exercise                options are held following notification

                                N/A                                  Patrick Kennedy - LTIP 221,500/SAYE 1,785

                                                                     Jack Massey - LTIP 84,200/ SAYE 614

                                                                     Dermot Golden - LTIP 62,700/ESOS 29,635/SAYE 1,020

                                                                     Barni Evans - LTIP 64,200/SAYE 952

                                                                     John O'Donnell - LTIP 45,300/SAYE 1,020
23                   Any additional information                   24  Name of contact and telephone number for queries

                                                                                       David Johnston

                                                                                      + 353 1 656 3930







               Name and signature of authorised officer of issuer responsible for making notification

                  Mr David Johnston, Secretary ____________________________________________________

                       Date of notification: 3 March 2008 ___________________________________






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