1
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Name of the Issuer
Paddy Power plc
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2
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State whether the notification relates to:
(i) a transaction notified in accordance with Market Abuse Rules; (ii) a disclosure made in accordance with section 53 (as extended by section 64 of the Companies Act 1990) or entered into the issuer’s register in accordance with section 59 of the Companies Act 1990; or (iii) both (i) and (ii).
(ii)
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3
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Name of person discharging managerial responsibilities/director
Mr Stewart Kenny
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4
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State whether notification relates to a person connected with a person discharging managerial responsibilities/director named in 3 and identify the connected person
N/A
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5
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Indicate whether the notification is in respect of a holding of the person referred to in 3 or 4 above or in respect of a non-beneficial interest
Notification refers to a holding of the person named at 3
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6
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Description of shares (including class) debentures or derivatives or financial instruments relating to shares
Ordinary Shares of €0.10 each
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7
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Name or registered shareholder(s) and, if more than one, number of shares held by each of them
Brewin Nominees Ltd
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8
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State the nature of the transaction
Purchase of Ordinary Shares
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9
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Number of shares, debentures or financial instruments relating to shares acquired
23,683
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10
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Percentage of issued class acquired (treasury shares of that class should not be taken into account when calculating percentage)
0.05%
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11
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Number of shares, debentures or financial instruments relating to shares disposed
N/A
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12
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Percentage of issued class disposed (treasury shares of that class should not be taken into account when calculating percentage)
N/A
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13
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Price per share or value of transaction
€12.70
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14
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Date and place of transaction
16 September 2008, Dublin
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15
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Total holding following notification and total percentage holding following notification (any treasury shares should not be taken into account when calculating percentage)
438,505 (0.92%)
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16
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Date issuer informed of transaction
16 September 2008
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17
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Date of grant
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18
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Period during which or date on which it can be exercised
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19
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Total amount paid (if any) for grant of the option
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20
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Description of shares or debentures involved (class and number)
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21
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Exercise price (if fixed at time of grant) or indication that the price is to be fixed at the time of exercise
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22
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Total number of shares or debentures over which options are held following notification
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23
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Any additional information
None
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24
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Name of contact and telephone number for queries
David Johnston
Tel: 353 (0)1 4045900
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Name and signature of authorised officer of issuer responsible for making notification
Mr David Johnston, Company Secretary _________________________________________________
Date of notification 17 September 2008 ___________________________________
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