Director/PDMR Shareholding

Paddy Power plc
05 March 2007

Paddy Power plc 5 March 2007



NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS



This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).



(1) An issuer making a notification in respect of a transaction relating to the
shares or debentures of the issuer should complete boxes 1 to 16, 23 and 24.



(2) An issuer making a notification in respect of a derivative relating to the
shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.



(3) An issuer making a notification in respect of options granted to a director
/person discharging managerial responsibilities should complete boxes 1 to 3 and
17 to 24.



(4) An issuer making a notification in respect of a financial instrument
relating to the shares of the issuer (other than a debenture) should complete
boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.



Please complete all relevant boxes in block capital letters.





1. Name of the issuer



Paddy Power plc............





2. State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or (ii) DR 3.1.4(R)(1)(b) a disclosure made in
accordance with section 324 (as extended by section 328) of the Companies Act
1985; or (iii) both (i) and (ii)



(i) Disclosure under Market Abuse Directive





3. Name of person discharging managerial responsibilities/director



Barni Evans





4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person



N/A....................................





5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest



Barni Evans





6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares



Ordinary shares of €0.10 each...



7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them





N/A....................................



8 State the nature of the transaction



Notification is in respect of a conditional grant of 30,000 shares made on 5
March 2007 to Barni Evans.  These shares will vest in 2010 subject to the
achievement of the performance criteria as defined in the Paddy Power plc 2004
Long Term Incentive Plan.



9. Number of shares, debentures or financial instruments relating to shares
acquired



N/A





10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)



N/A



11. Number of shares, debentures or financial instruments relating to shares
disposed



N/A...........................





12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)



N/A...........................





13. Price per share or value of transaction



N/A...........................





14. Date and place of transaction



5 March 2007





15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)



Under the Paddy Power plc 2004 Long term incentive plan Barni Evans holds
conditional awards of 75,000 shares, 30,000 of which will vest in 2008 and
15,000 of which will vest in 2009, and 30,000 of which will vest in 2010,
subject to the achievement of the performance criteria as defined in the 2004
Paddy Power plc Long Term Incentive Plan.



16. Date issuer informed of transaction



5 March 2007





If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes



17 Date of grant



N/A..............................





18. Period during which or date on which it can be exercised



N/A..............................





19. Total amount paid (if any) for grant of the option



N/A..............................





20. Description of shares or debentures involved (class and number)



N/A..............................





21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at the time of exercise



N/A..............................





22. Total number of shares or debentures over which options held following
notification



N/A..............................





23. Any additional information







24. Name of contact and telephone number for queries



Nuala Hunt 353-1-404 5900







Name and signature of duly authorised officer of issuer responsible for making
notification



Nuala Hunt



Date of notification



5 March 2007

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