Director/PDMR Shareholding

Paddy Power plc
14 March 2006


NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).


(1)      An issuer making a notification in respect of a transaction relating to the shares or debentures
         of the issuer should complete boxes 1 to 16, 23 and 24.
(2)      An issuer making a notification in respect of a derivative relating to the shares of the issuer
         should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.
(3)      An issuer making a notification in respect of options granted to a director/person discharging
         managerial responsibilities should complete boxes 1 to 3 and 17 to 24.
(4)      An issuer making a notification in respect of a financial instrument relating to the shares of
         the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and
         24.



Please complete all relevant boxes in block capital letters.



1. Name of the issuer

Paddy Power plc............



2. State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)

both (i) and (ii)............... ......



3. Name of person discharging managerial responsibilities/director

Dermot Golden.....................



4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person

N/A....................................



5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest

Notification is in respect of a conditional grant of 25,000 shares made on 9
March 2006 to the person referred to in 3 above.

These shares will vest in 2009 subject to the achievement of the performance
criteria as defined in the Paddy Power plc 2004 Long Term Incentive Plan.



6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares

Ordinary shares of €0.10 each...



7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them

N/A....................................



8 State the nature of the transaction

Notification is in respect of a conditional grant of 25,000 shares made on 9
March 2006 to the person referred to in 3 above.

These shares will vest in 2009 subject to the achievement of the performance
criteria as defined in the Paddy Power plc 2004 Long Term Incentive Plan.



9. Number of shares, debentures or financial instruments relating to shares
acquired

N/A....................................



10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)

N/A....................................



11. Number of shares, debentures or financial instruments relating to shares
disposed

N/A...........................



12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)

N/A...........................



13. Price per share or value of transaction

N/A...........................



14. Date and place of transaction

N/A...........................



15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)

Under the Paddy Power plc Sharesave Scheme, Dermot Golden holds options over
1,020 shares at an option price of Euro11.60 which are exercisable from 6
October 2008 on completion of a savings contract.



Under the Paddy Power plc November 2000 Share Option Scheme, Dermot Golden holds
options over 15,951 shares at an option price of Euro8.15 which are exercisable
from 25 February

2007.



Under the Paddy Power plc November 2000 Share Option Scheme, Dermot Golden holds
options over 13,684 shares at an option price of Euro9.80 which are exercisable
from 1 September

2007.



Under the Paddy Power plc 2004 Long term incentive plan Dermot Golden also holds
conditional awards of 85,000 shares, 25,000 of which will vest in 2007 and
35,000 of which will vest in 2008 and 25,000 of which will vest in 2009, subject
to the achievement of the performance criteria as defined in the 2004 Paddy
Power plc Long Term Incentive Plan.



16. Date issuer informed of transaction

9 March 2006............



If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes



17 Date of grant

N/A..............................



18. Period during which or date on which it can be exercised

N/A..............................



19. Total amount paid (if any) for grant of the option

N/A..............................



20. Description of shares or debentures involved (class and number)

N/A..............................



21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at the time of exercise

N/A..............................



22. Total number of shares or debentures over which options held following
notification

N/A..............................



23. Any additional information
Providing further information pursuant to announcement dated 9 March 2006



24. Name of contact and telephone number for queries

Bobbie Bastow......+353-1-404 5900



Name and signature of duly authorised officer of issuer responsible for making
notification

Bobbie Bastow..............................



Date of notification

14 March 2006..............................

END





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