Paddy Power enters Canadian market through partnership with
British Columbia Lottery Corporation
Paddy Power plc ("Paddy Power") has today signed a three year agreement with British Columbia Lottery Corporation ("BCLC"), the provincial lottery operator in British Columbia, Canada, to supply product, pricing and risk management services to its online sports betting business from the summer of 2012.
BCLC is the only operator permitted under Canadian law to offer sports betting in British Columbia and, in order to obtain the contract, Paddy Power successfully gained approval from the Gaming Policy and Enforcement Branch of British Columbia to provide a variety of gaming services.
Commenting on the news, Paddy Power Chief Executive, Patrick Kennedy, said:
"We are delighted to be partnering with BCLC. They are our first lottery partner, and this is our first transaction in North America, a geography which will be of increasing strategic importance to us in the future. Today's announcement is a further endorsement of our product and partnership capabilities. As the global online market continues to regulate, these qualities continue to position us strongly for future international expansion."
Rhonda Garvey, Vice-President eGaming, BCLC, said "We are very excited about our partnership with Paddy Power and the opportunities it will bring to PlayNow.com. Paddy Power's proven expertise and product integration with the PlayNow.com/OpenBet system is essential to providing our players with an unparalleled online sports betting experience."
Issued on behalf of Paddy Power plc by Drury. For reference:
Patrick Kennedy |
Jack Massey |
Chief Executive |
Finance Director |
Paddy Power plc |
Paddy Power plc |
Tel: + 353 1 404 5912 |
Tel: + 353 1 404 5912 |
Billy Murphy / Anne-Marie Curran |
Jon Earl / Rob Greening |
Drury |
Powerscourt Group |
Tel: + 353 1 260 5000 |
Tel: + 44 20 7250 1446 |
Mobile: +353 87 286 4079 (AMC) |
Mobile: + 44 7809 698 259 (RG) |