ACQUISITION OF EVERLAST

Sports Direct International Plc
02 July 2007

2 July 2007





                 SPORTS DIRECT PROPOSED ACQUISITION OF EVERLAST

                     CASH OFFER INCREASED TO $33 PER SHARE



On 28 June 2007, Sports Direct International plc ("Sports Direct") announced
that it had entered into a definitive agreement with Everlast Worldwide Inc. ("
Everlast" or the "Company") to merge a wholly owned subsidiary of Brands
Holdings Limited (itself the wholly owned subsidiary of Sports Direct) with
Everlast for a cash price of $30 per share of Everlast.  On 29 June 2007, Hidary
Group Acquisitions, LLC ("Hidary"), submitted an offer to acquire Everlast for
$31.25 per share.  The Hidary offer provided that Everlast shareholders could
take up to 50% of the consideration in the form of shares in Hidary or its
acquisition vehicle, neither of which is currently publicly traded.



The board of directors of Sports Direct is pleased to announce that Sports
Direct has increased its offer price to $33 per share of Everlast, which equates
to an equity value of approximately $149.3 million.  Sports Direct's revised
offer is made up entirely of cash and represents a $1.75 premium to Hidary's
$31.25 per share offer of earlier today.  The Everlast board has approved of the
terms of the revised Sports Direct offer, and Everlast and Sports Direct
(through Brands Holdings Limited) have entered into a definitive agreement to
amend the terms of the previously announced merger agreement to reflect the
increased offer of $33.00 per share of Everlast.



Together with assumed liabilities as at today's date, the revised terms
represent a total transaction value of approximately $182.3 million
(approximately £91.1 million) including expected tax benefits.  The transaction
remains subject to approval of the shareholders of Everlast and other customary
conditions, including receipt of all necessary antitrust approvals, and is
expected to be completed during the second half of calendar 2007.



"This increased offer represents an attractive premium to Hidary's offer and
provides Everlast's shareholders with execution and deal certainty." said Dave
Forsey, Chief Executive of Sports Direct.



Credit Suisse is acting as exclusive financial adviser to Sports Direct in this
transaction.





For further enquiries, please contact:



Sports Direct International
Dave Forsey, Chief Executive                         0870 333 9400
Bob Mellors, Group Financial Director



Financial Dynamics
Jonathon Brill / Ben Foster / Andrew Dowler          020 7831 3113




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