Director/PDMR Shareholding

Sports Direct International Plc
10 August 2007


NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITY OR CONNECTED PERSONS

This form is intended for use by an issuer to make a RIS notification required
by DR 3.1.4R(1).


(1)  An issuer making a notification in respect of a transaction relating to the 
     shares or debentures of the issuer should complete boxes 1 to 16, 23 and 
     24.

(2)  An issuer making a notification in respect of a derivative relating to the 
     shares of the issuer should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 
     24.

(3)  An issuer making a notification in respect of options granted to a director
     /person discharging managerial responsibilities should complete boxes 1 to 
     3 and 17 to 24.
     
(4)  An issuer making a notification in respect of a financial instrument 
     relating to the shares of the issuer (other than a debenture) should 
     complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23 and 24.




Please complete all relevant boxes in block capital letters.



1. Name of the issuer



Sports Direct International plc....................................



2. State whether the notification relates to (i) a transaction notified in
accordance with DR 3.1.4R(1)(a); or

(ii) DR 3.1.4(R)(1)(b) a disclosure made in accordance with section 324 (as
extended by section 328) of the Companies Act 1985; or

(iii) both (i) and (ii)



Both....................................



3. Name of person discharging managerial responsibilities/director



Chris Bulmer....................................



4. State whether notification relates to a person connected with a person
discharging managerial responsibilities/director named in 3 and identify the
connected person



No....................................



5. Indicate whether the notification is in respect of a holding of the person
referred to in 3 or 4 above or in respect of a non-beneficial interest



Person referred to in 3....................................



6. Description of shares (including class), debentures or derivatives or
financial instruments relating to shares



Ordinary shares of 10p....................................



7. Name of registered shareholders(s) and, if more than one, the number of
shares held by each of them



Chris Froggatt....................................

....................................



8 State the nature of the transaction



Purchase....................................

....................................



9. Number of shares, debentures or financial instruments relating to shares
acquired



6900....................................



10. Percentage of issued class acquired (treasury shares of that class should
not be taken into account when calculating percentage)



Less than .001%....................................



11. Number of shares, debentures or financial instruments relating to shares
disposed



....................................



12. Percentage of issued class disposed (treasury shares of that class should
not be taken into account when calculating percentage)



....................................



13. Price per share or value of transaction



140.96p....................................



14. Date and place of transaction



10.08.2007 London....................................



15. Total holding following notification and total percentage holding following
notification (any treasury shares should not be taken into account when
calculating percentage)



6900 less than 001%....................................



16. Date issuer informed of transaction



10.08.2007....................................



If a person discharging managerial responsibilities has been granted options by
the issuer complete the following boxes



17 Date of grant



....................................



18. Period during which or date on which it can be exercised



....................................



19. Total amount paid (if any) for grant of the option



....................................



20. Description of shares or debentures involved (class and number)



....................................

....................................



21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at the time of exercise



....................................



22. Total number of shares or debentures over which options held following
notification



....................................



23. Any additional information



....................................



24. Name of contact and telephone number for queries



....................................



Name and signature of duly authorised officer of issuer responsible for making
notification



M J Oliver....................................



Date of notification



10.08.2007....................................

END


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