Investment

Sports Direct International Plc
26 July 2007

26 July 2007

                        Sports Direct International plc

Sports Direct International plc announces that it has bought 1,609,191 shares in
adidas AG, a leading manufacturer and marketer of footwear, sport apparel and
accessories, for a consideration of E71,737,734 (£48,147,000).  This is
consistent with Sports Direct's policy of pursuing strategic investment
opportunities where it believes that an investment will provide the opportunity
to gain strategic or commercial advantage with the objective of creating
shareholder value.

The consideration is being satisfied by a drawdown under an existing facility.


For further enquiries, please contact:

Sports Direct International
Dave Forsey, Chief Executive                         0870 333 9400
Bob Mellors, Group Financial Director

Financial Dynamics
Jonathon Brill / Andrew Dowler                       020 7831 3113



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