Sale of Shares

Sports Direct International Plc
07 November 2007


7th November 2007


                        Sports Direct International plc


                     Sale of Amer Sports Corp. Shareholding


Sports Direct International plc (the Company) announces that it has today sold
its holding of 8,768,759 shares in Amer Sports Corp., the multi-branded
manufacturer and marketer of sports equipment and technical apparel listed on
the Helsinki Stock Exchange, for €166,606,421 (approximately £116.2m). The
proceeds of sale will reduce group borrowings.


The disposal is consistent with the Company's policy of making and retaining
strategic investments for so long as the holdings of such investments provide
the Company with the opportunity to gain a strategic and commercial advantage.


                                    - Ends -



Sports Direct International
Dave Forsey, Chief Executive                                 0870 333 9400
Bob Mellors, Group Financial Director


Financial Dynamics
Jonathon Brill / Ben Foster / Andrew Dowler                  020 7831 3113






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