Transaction in Own Shares

Sports Direct International Plc
31 July 2007


Sports Direct International plc


Transaction in Own Shares

Sports Direct International Plc ("Sports Direct") today acquired through Credit
Suisse Securities (Europe) Ltd 735,000 of its ordinary shares at an average
price of 150.06 pence per ordinary share.  The purchased shares will all be held
as treasury shares.

Following the above purchase, Sports Direct holds 11,304,000 ordinary shares as
treasury shares.  The total number of ordinary shares in issue (excluding shares
held as treasury shares) is 708,696,000.


For further information, please contact:

Company Secretary
Michael Oliver                           [phone]




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