Transaction in Own Shares

Sports Direct International Plc
02 August 2007

Sports Direct International plc

Transaction in Own Shares

Sports Direct International Plc ("Sports Direct") today acquired through Credit
Suisse Securities (Europe) Ltd 850,000 of its ordinary shares at an average
price of 147.94 pence per ordinary share.  The purchased shares will all be held
as treasury shares.

Following the above purchase, Sports Direct holds 14,704,000 ordinary shares as
treasury shares.  The total number of ordinary shares in issue (excluding shares
held as treasury shares) is 705,296,000.

For further information, please contact:

Company Secretary
Michael Oliver
[phone]

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