Holding(s) in Company

Debt Free Direct Group PLC
09 October 2007


TR-1: Notifications of Major Interests in Shares


                                                              Debt Free Direct Group plc

1. Identity of the issuer or the underlying issuer of
existing shares to which voting rights are attached:


2. Reason for notification (yes/no)
                                                                                        Yes

An acquisition or disposal of voting rights
                                                                                        No

An acquisition or disposal of financial instruments which may result in the acquisition
of shares already issued to which voting rights are attached
                                                                                        No

An event changing the breakdown of voting rights
                                                                                        No

Other (please specify):_Share issue by company_____________
                                                    

3. Full name of person(s) subject to notification
obligation:                                          Fidelity International Limited (FIL)
                                                     

4. Full name of shareholder(s) (if different from    See attached schedule
3):
                                                     

5. Date of transaction (and date on which the
threshold is crossed or reached if different):       05 October 2007
                                                     

6. Date on which issuer notified:                    09 October 2007
                                                     

7. Threshold(s) that is/are crossed or reached:      11%


8: Notified Details
A: Voting rights attached to shares


Class/type of  Situation previous to the Resulting situation after the triggering transaction
shares         triggering transaction
               Number of    Number of    Number of    Number of voting rights  Percentage of voting
If possible    shares       voting       shares                                rights
use ISIN code               rights

                                                      Direct      Indirect     Direct       Indirect
GB0032360280      4,525,869          4,525,869
   4,689,969                                     11.19%




B: Financial Instruments


Resulting situation after the triggering transaction


Type of financial    Expiration date      Exercise/ conversion No. of voting rights  Percentage of voting
instrument                                period/date          that may be acquired  rights
                                                               (if the instrument
                                                               exercised/converted)







Total (A+B)


Number of voting rights                              Percentage of voting rights
4,689,969                                            11.19%






9. Chain of controlled undertakings through which the voting rights and /or the financial instruments are effectively
held, if applicable:


FIL



Issuer name:                         DEBT FREE DIRECT GROUP PLC



Current ownership percentage:        11.19%



Total shares held:                   4,689,969



Issued share capital:                41,906,705


SHARES HELD                         NOMINEE                             MANAGEMENT COMPANY
369,200                             JP Morgan, Bournemouth              FII
198,800                             JP Morgan, Bournemouth              FIL
3,402,169                           JP Morgan, Bournemouth              FISL
101,500                             JP Morgan, Bournemouth              FPM
463,400                             Northern Trust London               FPM
154,900                             State Str Bk and TR co Lndn(s)      FPM



Fidelity International Limited (FIL)is the parent holding company for  various direct and indirect subsidiaries,
including Fidelity Fund Management Limited (FFML), Fidelity Investments Services Ltd (FISL), Fidelity Gaston (FIGEST),
Fidelity Investment Advisory (Korea) Limited (FIAKL), Fidelity Investments Management (Hong Kong) Limited (FIMHIK),
Fidelity Pension Management (FPM), Fidelity Investments Japan (FIJ) and Fidelity Investments International (FII),
Investment managers for the various non-US Investment companies and Institutional clients.




Proxy Voting:


10. Name of proxy holder:                                           Fidelity International

                                                                        Limited (FIL)
11. Number of voting rights proxy holder will cease
to hold:
                                                                        164,100 shares

12. Date on which proxy holder will cease to hold
voting rights:
                                                                       05 October 2007



13. Additional information:


14 Contact name:                                                            Paul Latham


15. Contact telephone number:                                              0845 296 0200








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