Holding(s) in Company

Debt Free Direct Group PLC
16 July 2007


TR-1:             NOTIFICATION OF MAJOR INTERESTS IN SHARES


(1). Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached:

Debt Free Direct Group Plc


2. Reason for the notification   (please tick the appropriate box or boxes)


An acquisition or disposal of voting rights:                               ( X )


An acquisition or disposal of financial instruments which may result 
in the acquisition of shares already issued to which voting rights are 
attached:                                                                  (   )


An event changing the breakdown of voting rights:                          (   )


Other (please specify) :                                                   (   )



 
3. Full name of person(s) subject to the notification obligation:

Fidelity International Limited (FIL)
 


4. Full name of shareholder(s) (if different from 3.):

See attached schedule 

 

5. Date of the transaction and date on which the threshold is crossed or reached
if different):

10 July 2007
 


6. Date on which issuer notified:

12/07/2007

 

7. Threshold(s) that is/are crossed or reached:

12%

 


8. Notified details:


A: Voting rights attached to shares

Class/type of shares            Situation previous to  
                                the Triggering 
If possible using the           transaction         
ISIN CODE                              

                       Number of shares       Number of voting Rights 

ISIN
GB0032360280           4,627,175              4,627,175 

 



Resulting situation after the triggering transaction 
 
Class/type of shares Number of shares  Number of voting rights    % of voting rights  

If possible using                                                                 
the ISIN CODE                                                                         
                     Direct            Direct     Indirect        Direct    Indirect  

GB0032360280                                      4,615,975                 11.05%



 

B: Financial Instruments

Resulting situation after the triggering transaction 

Type of     Expiration Date  Exercise/Conversion Number of voting     % of voting     
financial                    Period/ Date        rights that may be   rights          
instrument                                       acquired if the                      
                                                 instrument is                        
                                                 exercised/                           
                                                 converted.                           




Total (A+B)

Number of voting rights       % of voting rights 

4,615,975                     11.05%
 

 

9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable:

See attached schedule 




Proxy Voting:

 
10. Name of the proxy holder:

Fidelity International Limited (FIL)
 

11. Number of voting rights proxy holder will cease to hold:

11,200
 

12. Date on which proxy holder will cease to hold voting rights:

10 July 2007
 

13. Additional information:




14. Contact name:

PAUL LATHAM (FINANCIAL DIRECTOR)
 

15. Contact telephone number:

0845 296 0200





FIL

Issuer name:                         DEBT FREE DIRECT GROUP PLC

Current ownership percentage:        11.05%

Total shares held:                   4,615,975

Issued share capital:                41,759,124



                                                                                                   MANAGEMENT
                                              SHARES HELD      NOMINEE                                COMPANY

Fidelity International Limited (FIL)             99,700        STATE STR BK AND TR CO LNDN (S             FPM
is the parent holding company for               388,900        NORTHERN TRUST LONDON                      FPM
various direct and indirect                      66,900        JP MORGAN, BOURNEMOUTH                     FPM
subsidiaries, including Fidelity              3,282,475        JP MORGAN, BOURNEMOUTH                     FISL
Fund Management Limited (FFML,)                 168,400        JP MORGAN, BOURNEMOUTH                     FIL
Fidelity Investments Services Ltd (FISL),       359,200        JP MORGAN, BOURNEMOUTH                     FII
Fidelity Gestion (FIGEST), Fideltiy             231,200        HSBC BANK PLC                              FPM
Investment Advisory (Korea) Limited               9,200        BANK OF NEW YORK BRUSSELS                  FPM
(FIAKL), Fidelity Investments Management 
(Hong Kong) Limited (FIMHIK), Fidelity 
Pension Management (FPM), Fidelity 
Investments Japan (FIJ) and Fidelity 
Investments International (FII), 
Investment mnanagers for the various
non-US limited compinanies and the 
Institutional clients.



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