Holding(s) in Company

Debt Free Direct Group PLC
16 May 2007


TR-1: NOTIFICATION OF MAJOR INTERESTS IN SHARES



1. Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached:

Debt Free Direct Group Plc



2. Reason for the notification (place an X inside the appropriate bracket/s)

An acquisition or disposal of voting rights: ( X )



An acquisition or disposal of financial instruments which may result in the
acquisition of shares already issued to which voting rights are attached: (    )



An event changing the breakdown of voting rights: (    )



Other (please specify) : (    )

.................



3. Full name of person(s) subject to the notification obligation:

 Fidelity International Limited (FIL)

4. Full name of shareholder(s) (if different from 3.) :

Fidelity International Limited (FIL); Fidelity Pension Management (FPM);
Fidelity Investments International (FII);

5. Date of the transaction (and date on which the threshold is crossed or
reached if different):

    10/05/2007

6. Date on which issuer notified:

    14/05/2007



7. Threshold(s) that is/are crossed or reached:

     12%

8. Notified details:

.................



A: Voting rights attached to shares


Class/type of shares if possible              Situation previous to the Triggering transaction
using the ISIN CODE
                                  Number of shares                   Number of voting Rights


GB0032360280                       4,455,245                         4,445,245


Resulting situation after the triggering transaction


Class/type of shares if      Number of shares         Number of voting rights           % of voting rights
possible using the ISIN CODE

                             Direct                   Direct       Indirect             Direct      Indirect



 GB0032360280                                                       4,661,645                       12.40%



B: Financial Instruments

Resulting situation after the triggering transaction


Type of         Expiration Date      Exercise/Conversion       Number of voting rights     % of voting rights
financial                            Period/ Date              that may be acquired if the
instrument                                                     instrument is exercised/
                                                               converted.





Total (A+B)


Number of voting rights        % of voting rights



 4,661,645                     12.40%



9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable:



9. Chain

Name of Management       Number of Shares     % of Issued Share    Nominee
Company                  Held                 Capital


FPM                            131,284        0.35%                STATE STR BK AND TR CO LNDN
FPM                            776,300        2.06%                NORTHERN TRUST LONDON
FPM                            957,236        2.55%                JP MORGAN, BOURNEMOUTH
FIL                            526,182        1.40%                JP MORGAN, BOURNEMOUTH
FIL                            869,043        2.31%                BROWN BROS HARRIMN LTD LUX
FPM                             81,800        0.22%                STATE STR BK AND TR CO LNDN
FPM                            346,600        0.92%                NORTHERN TRUST LONDON
FPM                            200,700        0.53%                JP MORGAN, BOURNEMOUTH
FIL                            168,700        0.45%                JP MORGAN, BOURNEMOUTH
FII                            326,600        0.87%                JP MORGAN, BOURNEMOUTH
FPM                            174,400        0.46%                HSBC BANK PLC
FIL                             93,600        0.25%                BROWN BROS HARRIMN LTD LUX
FPM                             9,200         0.02%                BANK OF NEW YORK BRUSSELS





Proxy Voting:



10. Name of the proxy holder:

      Fidelity International Limited (FIL)

11. Number of voting rights proxy holder will cease to hold:

      Trades: 329,000

      Non Market Transactions: 122,660

12. Date on which proxy holder will cease to hold voting rights:

  N/A

13. Additional information:

.................



14. Contact name:

       Paul Latham (Finance Director)

15. Contact telephone number:

       0845 296 0200


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