Holding(s) in Company

Debt Free Direct Group PLC
27 September 2007




TR-1:             NOTIFICATION OF MAJOR INTERESTS IN SHARES


(1). Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached:

Debt Free Direct Group Plc


2. Reason for the notification   (please tick the appropriate box or boxes)


An acquisition or disposal of voting rights:                               (   )


An acquisition or disposal of financial instruments which may result 
in the acquisition of shares already issued to which voting rights are 
attached:                                                                  (   )


An event changing the breakdown of voting rights:                          ( X )


Other (please specify) :                                                   (   )



 
3. Full name of person(s) subject to the notification obligation:

Fidelity International Limited (FIL)
 


4. Full name of shareholder(s) (if different from 3.):

FIL

Issuer name:                         DEBT FREE DIRECT GROUP PLC

Current ownership percentage:        10.51%

Total shares held:                   4,403,769

Issued share capital:                41,906,705



                                                                                                   MANAGEMENT
                                              SHARES HELD      NOMINEE                                COMPANY

Fidelity International Limited (FIL)            369,200        JP MORGAN, BOURNEMOUTH                     FIL
is the parent holding company for               172,200        JP MORGAN, BOURNEMOUTH                     FIL
various direct and indirect                   3,293,469        JP MORGAN, BOURNEMOUTH                     FISL
subsidiaries, including Fidelity                 69,200        JP MORGAN, BOURNEMOUTH                     FPM
Fund Management Limited (FFML,)                 394,700        NORTHERN TRUST LONDON                      FPM
Fidelity Investments Services Ltd (FISL),       105,000        STATE STR BK AND TR CO LNDN (S             FPM
Fidelity Gestion (FIGEST), Fidelity             
Investment Advisory (Korea) Limited             
(FIAKL), Fidelity Investments Management 
(Hong Kong) Limited (FIMHIK), Fidelity 
Pension Management (FPM), Fidelity 
Investments Japan (FIJ) and Fidelity 
Investments International (FII), 
Investment managers for the various
non-US Investment companies and
Institutional clients.

 

5. Date of the transaction and date on which the threshold is crossed or reached
if different):

24 September 07
 


6. Date on which issuer notified:

26 September 07

 

7. Threshold(s) that is/are crossed or reached:

11%

 


8. Notified details:


A: Voting rights attached to shares

Class/type of shares            Situation previous to  
                                the Triggering 
If possible using the           transaction         
ISIN CODE                              

                       Number of shares       Number of voting Rights 

GB0032360280           4,639,169              4,639,169 

 



Resulting situation after the triggering transaction 
 
Class/type of shares Number of shares  Number of voting rights    % of voting rights  

If possible using                                                                 
the ISIN CODE                                                                         
                     Direct            Direct     Indirect        Direct    Indirect  


GB0032360280                                      4,403,769                 10.52%



 

B: Financial Instruments

Resulting situation after the triggering transaction 

Type of     Expiration Date  Exercise/Conversion Number of voting     % of voting     
financial                    Period/ Date        rights that may be   rights          
instrument                                       acquired if the                      
                                                 instrument is                        
                                                 exercised/                           
                                                 converted.                           




Total (A+B)

Number of voting rights       % of voting rights 

4,403,769                        10.51%
 

 

9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable:

FIL

Issuer name:                         DEBT FREE DIRECT GROUP PLC

Current ownership percentage:        10.51%

Total shares held:                   4,403,769

Issued share capital:                41,906,705



                                                                                                   MANAGEMENT
                                              SHARES HELD      NOMINEE                                COMPANY

Fidelity International Limited (FIL)            369,200        JP MORGAN, BOURNEMOUTH                     FIL
is the parent holding company for               172,200        JP MORGAN, BOURNEMOUTH                     FIL
various direct and indirect                   3,293,469        JP MORGAN, BOURNEMOUTH                     FISL
subsidiaries, including Fidelity                 69,200        JP MORGAN, BOURNEMOUTH                     FPM
Fund Management Limited (FFML,)                 394,700        NORTHERN TRUST LONDON                      FPM
Fidelity Investments Services Ltd (FISL),       105,000        STATE STR BK AND TR CO LNDN (S             FPM
Fidelity Gestion (FIGEST), Fidelity             
Investment Advisory (Korea) Limited             
(FIAKL), Fidelity Investments Management 
(Hong Kong) Limited (FIMHIK), Fidelity 
Pension Management (FPM), Fidelity 
Investments Japan (FIJ) and Fidelity 
Investments International (FII), 
Investment managers for the various
non-US Investment companies and
Institutional clients.


Proxy Voting:

 
10. Name of the proxy holder:

Fidelity International Limited (FIL)
 

11. Number of voting rights proxy holder will cease to hold:

235,400 shares
 

12. Date on which proxy holder will cease to hold voting rights:

24 September 2007
 

13. Additional information:

Filing due to shares transitioned following termination of account



14. Contact name:

PAUL LATHUM  
 

15. Contact telephone number:

0845 296 0200



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