Proposed Director Appointment

Debt Free Direct Group PLC
19 August 2005


19 August 2005

DEBT FREE DIRECT GROUP PLC

PROPOSED NON-EXECUTIVE CHAIRMAN APPOINTMENT

Michael Blackburn to be appointed Non-executive Chairman to Debt Free Direct PLC
('Debt Free Direct' or the 'Company')

The board of Debt Free Direct, a leading debt advice and solutions company, is
pleased to announce that Jeffrey Michael Blackburn, aged 63, has agreed to join
and will be proposed for appointment to its Board as non-executive Chairman at
its forthcoming Annual General Meeting ('AGM') to be held on 29 September 2005.

Mike is currently a director of George Wimpey Plc, ID Data Plc, Apollo Advisers
Limited and Freeport Plc. He has also been a director of Town Centre Securities
Plc, Jacobs Holdings Plc, DFS Furniture Company Plc, Aquila Group Holdings Ltd
and Poptones Group Plc.

In a banking career of almost forty years, Mike was a senior executive with
Lloyds Bank, latterly as Chief Manager, Business Advisory Service, before being
seconded as Chief Executive of Access (The Joint Credit Card Company).

Leeds Permanent Building Society recruited Mike as its Chief Executive in 1987.
In 1993 he joined Halifax Building Society as Chief Executive.  The two
societies merged in 1995 and Halifax plc entered the Top 10 of the FTSE 100 in
1997.

Since retiring, Mike has served on a number of plc boards, including George
Wimpey and DFS Furniture Company as Senior Independent Director, a position he
currently holds with Freeport plc.  He is a Trustee of The Duke of Edinburgh's
Award, a school governor and has other charitable involvements.

There are no further details required to be disclosed under paragraph (g) of
Schedule 2 of the AIM Rules.

Mike, who worked closely with Gren Folwell at Halifax Plc for 7 years, will
replace Gren as Chairman.  Gren will step down at the AGM after serving on the
board for 3 years.

Andrew Redmond, Chief Executive, said:

'We are looking forward to welcoming Mike Blackburn onto the board of Debt Free
Direct.  Michael has been an adviser to the Company since we were admitted to
AIM in December 2002 and I am convinced that his experience and market knowledge
will greatly benefit the company in the future.

I would also like to thank Gren Folwell for his invaluable contribution to the
business during three years of strong performance.'

The proposed appointment of Michael Blackburn and the resignation of Gren
Folwell will be formally ratified by shareholders at the forthcoming AGM.

Market Update

Latest available figures for July 2005 show that Debt Free Direct's market share
of individual voluntary arrangements ('IVAs') in the UK was 19.1%.

The total number of IVAs registered in the UK market for July reached a new
record level of over 1,800.  Commentators are now predicting greater growth in
the IVA market this year than the growth of 40% recorded last year.

The Board are not surprised by these predictions, given:
     
(a)  increased awareness of the IVA brought about by the advertising of DFD and 
     others;
     
(b)  signals from the market in the United States ('US').  The proportion of 
     individuals entering into the US equivalent of the IVA is almost 5 times 
     greater than the proportionate number per capita of people entering into
     IVAs in the UK.

Debt Free Direct continues to trade in line with the expectations set out at the
time of our preliminary results announcement of 28 June 2005.  We are well
positioned to continue our organic growth for the year ahead.

Enquiries:

Debt Free Direct Group plc
Andrew Redmond, Chief Executive Officer              01257 240599
Paul Latham, Finance Director                        01257 240529

Teather & Greenwood                                 020 7426 9000
Mark Dickenson
Jon Drage

Financial Dynamics                                   020 7831 3113
Ed Gascoigne-Pees
Dominick Peasley

Note to Editors

Debt Free Direct helps individuals find the best solution to their debt
problems, based upon an analysis of their particular financial circumstances.
Financial information on an individual is process through a computer model (The
Best Advice Model) developed by Debt Free Direct in order to recommend a
solution suitable for that individual's particular financial circumstances.  The
solutions offered range from basis advice, such as simply destroying credit
cards and curbing unnecessary expenditure, to the following solutions:
     
     •    consolidation loan
     •    re-mortgage
     •    informal arrangement
     •    individual voluntary arrangement (IVA)
     •    bankruptcy

Debt Free Direct is unique in the marketplace in that, unlike most of its
competitors who sell specific products, Debt Free Direct looks to provide the
best advice to the consumer and recommends them the most appropriate service.

Debt Free Direct is based in Chorley, Lancashire, and was admitted to AIM in
December 2002.


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