Fuller,Smith&Turner PLC
13 March 2001
FULLER'S TO INCREASE CAPACITY OF ITS CASK BEER
Against a background of brewery closures, sell offs and volumes decline,
Fuller's beers and 'London Pride' in particular, continue to flourish. As
testament to its confidence in the future of this long established British
industry, Fuller's is investing nearly £1 million in a new cask racking line
so that the Company can keep up with increasing national demand for its cask
conditioned beers.
Fuller's has more than doubled its share of the cask ale market in just five
years, its share rocketing from 1.7% in 1995 to 4.1% last year. The Company is
one of the only brewers of traditional beers to have consistently grown over
recent years, and its flagship brand, 'London Pride', is now the number three
national brand in the Premium Cask Ale sector. Sales continue to increase
annually at a very healthy rate, while the performance of Bass and Pedigree,
the two brands ahead of Pride, both continue to decline. Fuller's is
committed to investing in its brewery in order to increase its capacity and
gear up for overall leadership in the foreseeable future.
- ends -
For further press information please contact:
The Fuller's Press Office
Gill Shaffer/Caroline Harwood/Julie Knight.
Tel: 0208 996 2175/2198/2048 /Fax: 0208 996 2079
e-mail: julie.knight@fullers.co.uk
www.fullers.co.uk
Date of issue: 13th March 2001
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