Future Launches in the Netherlands
Future Network PLC
17 December 1999
FUTURE LAUNCHES IN THE NETHERLANDS
New offices opened in Holland to launch magazines and websites in
the Dutch and Flemish-speaking markets of the Benelux countries
Future Network plc (LSE: FNET), the video games, home computing and
other specialist consumer magazines and online publisher, today
announces a further step in its international expansion programme
by launching a wholly-owned new business in Holland.
Future Publishing Holland, based in Rotterdam, has been created
following the acquisition of various assets and the hiring of staff
from Media Minded, Future's former licensing partner of Future
Music magazine in Holland. The new business will initially
comprise of three magazines: Future Music, which Future will now be
publishing directly itself in Holland and Belgium; N-Magazine, the
Dutch-language edition of N64 magazine which Future already
publishes from the UK; And PC Gamer, which will shortly be launched
into the Dutch and Belgian markets. PC Gamer is the world's biggest-
selling PC games magazine.
The Dutch and Flemish-speaking Belgian markets are highly advanced
in terms of PC penetration, with around 32% of the adult population
owning a PC (5.13m in Netherlands* and 2m in Flemish-speaking parts
of Belgium**), over half of which are connected to the Internet
(representing over 3.4m Dutch/Flemish speakers). The Netherlands
is also the 10th biggest country in the world in terms of number of
registered domain names (3.29% of all domain names are .nl).
Despite this, however, over 48% of all e-commerce purchases made in
the Netherlands are currently made from US merchants, highlighting
the potential for Future to establish e-commerce partnerships with
Dutch-run businesses for any websites it launches in the region.
Commenting on these moves, Greg Ingham, Chief Executive of Future
Network said:
'This deal comes towards the end of an amazing year for Future in
terms of our international expansion. We started 1999 with
operations in the UK and France and end it with additional fast-
growing businesses in the US, Germany, Italy and Holland. Today's
announcement is in line with our strategy of benefiting from our
licensing business to enable low cost, low risk entry into new
markets. This new business will provide us with the platform from
which to capitalise upon further opportunities that exist for our
magazines and websites in these markets.'
For further information:
Greg Ingham, Chief executive Tel: 01225 442244
The Future Network
David Maher Roberts, International Tel: 01225 822886
Development Publisher
The Future Network
James Longfield/Harriet Keen Tel: 0171 357 9477
Hogarth Partnership
Background on The Future Network:
The Future Network was founded in the UK in 1985. Today Future
publishes 112 magazines worldwide and has extensive online
activities generating over 50 million page views per month. It is
the world's fastest growing major publisher; is the leading
publisher of video games and home computing magazines in the UK,
France, Italy and the US; and, ranks as the fourth largest magazine
publisher in the UK. Future employs over 1,400 people in offices
in Bath, London, San Francisco, New York, Paris, Milan, Munich and
Rotterdam. Future was floated on the London Stock Exchange in June
1999 and has a current market capitalisation of over £1 billion.
Future's internet activities (FutureNet) serve the PC, Mac, Games,
Music and Football communities in the US and the UK with sites like
maximumpc.com, maximumpc.co.uk, macdaily.com, dailyradar.com,
samplenet.co.uk, and ufn.co.uk. Future's websites and web networks
provides rich, community and information-based services to people
in these and related markets worldwide. The network model is
simple, but effective: Aggregate content (from Future's own
magazines and from other sites which become affiliated into the
online networks) and provide services (such as e-commerce,
auctions, e-mail and discussion forums) to build high traffic in
concentrated areas that will be of great value to marketers.
* Source: Computer Industry Almanac
** Source: Electronic Media in Belgium: How many users?