Launch of New Network, etc

FUTURE NETWORK PLC 27 September 1999 FUTURE TO LAUNCH US GAMES WEB NETWORK Major e-commerce agreement signed with Babbage's, Etc. a leading US PC and video games retailer The Future Network plc ('Future'), the video games, home computing and other specialist consumer magazines publisher, today announces that its global Internet business, FutureNet (www.futurenet.com), is to launch a major new games web network in the US called DailyRadar.com (www.dailyradar.com). As part of this launch, FutureNet also announces that it has entered into an exclusive e-commerce agreement for the site with Babbage's Etc., a leading US retailer of video games, PC Games and gaming accessories. Under this agreement, Babbage's, Etc. will promote the DailyRadar site in its 475 stores across the US and will provide online shopping through its Gamestop online store (www.gamestop.com). This exclusive e-commerce agreement will enable all visitors to the DailyRadar site to purchase online their video and PC games software and related products, including PC and console hardware and accessories. DailyRadar.com will launch on 18 October with a guaranteed monthly traffic figure at launch of 400,000 unique visitors. The site will provide news, reviews and features on all aspects of the video games and home entertainment market through its five channels: PC Game Radar, Sega Radar, Nintendo Radar, PlayStation Radar and Showbiz Radar. FutureNet intends to make DailyRadar the leading Internet site in the US for anyone interested in PC and video games. To support this aim, FutureNet has already established plans to make DailyRadar the most heavily promoted launch in PC and video-gaming history, targeting over 6 million gamers through print advertising alone. FutureNet will retain the advertising and sponsorship revenues generated by visitors to the DailyRadar games network site and will receive royalty payments from Babbages for e-commerce transactions generated by DailyRadar visitors at its Gamestop.com online store. Commenting on the launch of DailyRadar and the e-commerce agreement with Babbages, Mark Gross, President of FutureNet said: 'Our goal is to make DailyRadar the primary site on the web for US users interested in games. To achieve this we have assembled a high quality editorial team and have put in place some ambitious launch plans to promote the site in print, online and through retail outlets. By linking up with Gamestop, we can create a site where visitors can both read about games or gaming products and then purchase them.' 'This major e-commerce agreement was secured in part as a result of the quality of our readership base and the reputation of our US magazines. We have similar market positions in the UK and Europe and are already involved in discussions with a number of parties to replicate this type of deal in these markets.' 'A large part of our audience group is already online and participating in Internet shopping. With the US games market estimated to be worth some $6bn this year, if we can attract our share of this business through DailyRadar, we have the capacity to generate significant revenues for Future over time.' In addition to DailyRadar, FutureNet's existing online activities include the operation of over 18 magazine websites, with a further three due for launch in the next four weeks, the publication of an e-mail games newsletter and the creation of four web networks focused on games, music and football. FutureNet recently signed agreements with three leading Internet technology companies to provide online auction services (Fairmarket), online discussion forums (Delphi), and free e-mail services (Critical Path) to users of its websites. For further information: Greg Ingham, Chief Executive Tel: 01225 442244 Future Network Mark Gross, President Tel: 001 415 468 4684 FutureNet James Longfield Tel: 0171 357 9477 Hogarth Partnership Background on the Future Network: The Future Network was founded in the UK in 1985. Since this time it has become the leading publisher of video games and home computing magazines in the UK, France, Italy and the US. Headquartered in Bath, England, Future is the fourth largest publisher in the UK. It employs over 1,400 people in offices in Bath, London, San Francisco, New York, Paris, Milan and Munich. Future publishes 112 magazines worldwide and has extensive online activities generating over 50 million page views per month. Future was floated on the London Stock Exchange in June 1999 and has a current market capitalisation of over £850 million. Background on FutureNet: FutureNet is the global Internet business activity of The Future Network. It currently server the PC, Mac, Games, Music and Football communities in the US and the UK with sites like maximumpc.com, macdaily.com, samplenet.co.uk, and ufn.co.uk. FutureNet provides rich, community and information-based services to people in these and related markets worldwide. The FutureNet model is simple: Aggregate content (from Future's magazines and affiliated sites) and provide services (such as auctions, e-mail and discussion forums) to build high traffic in concentrated areas that will be of great value to marketers. FutureNet plans to role out in Germany, France, Italy and other Future Network territories next year. Background on Babbage's, Etc.: Babbage's Etc (www.babbages.com) is a leading US speciality retailer of video games, PC games and gaming accessories. A privately owned company, Babbage's, Etc. is a national retailer, with over 475 stores in 47 states and Puerto Rico. Headquartered in Grapevine, Texas, the company operates under the Babbage's, Software Etc., Gamestop, SuperSoftware and Planet X retail brands.

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