Launch of New UK Web Network
Future Network PLC
10 November 1999
FUTURE LAUNCHES NEW UK WEB NETWORK
Maximum PC Network to target UK PC enthusiasts
The Future Network plc ('Future'), the video games, home computing
and other specialist consumer magazines and online publisher,
today announces that it has launched the Maximum PC Network,
(www.maximumpc.co.uk) a new UK web network aimed at computer
enthusiasts and those seeking advice and information about
computing and the Internet.
The Maximum PC Network will offer regularly updated news,
articles, tutorials and reviews from Future's market leading
magazine websites together with links to independent websites that
provide expert information for PC users. Examples include Windows
troubleshooting, expert website design advice and free software
downloads worth thousands of pounds.
The Maximum PC Network's homepage, or network hub, is updated
twice every weekday, and highlights all the new content being
continually added to the various websites that make up the
network. It also provides instant access to 26 topic related
discussion forums, where users can get answers to virtually any
computing related question or simply exchange views and tips with
other PC enthusiasts. Future has plans to launch dedicated
auctions and free-email services to the site soon and is also in
discussions with various retailers to provide online shopping for
PC and related products.
The various sites that make up the network currently serve 2.6
million ad impressions per month. Future will control the
advertising for the entire network. Affiliate sites will carry
Future's banner advertising and links to the Maximum PC network
homepage on their own pages, in return for a share of the
advertising profit. Under the network model, Future is able to
generate higher advertising revenues for its own and affiliate
sites than can be achieved by the individual sites on their own.
Future will also use the network to promote its own magazines and
to drive online magazine subscriptions.
The Maximum PC Network UK is based on Future's highly successful
US PC network site (www.maximumpc.com). Launched in April 1999,
maximumpc.com offers news, reviews, tips and advice on all aspects
of computing as well as discussion forums, auctions, e-commerce
and free software downloads. According to Delphi Inc, Future's
technology partner for providing discussion forums,
maximumpc.com's forums are the second most active of any of the
many thousands of forums Delphi hosts for third party websites.
Maximumpc.com currently serves 16 million ad impressions per month
and its advertising revenues have increased four-fold in the nine
months since the network was launched.
Commenting on the launch of the latest UK web network, Greg
Ingham, Chief Executive of Future, said:
'Maximum PC Network UK follows our successful US network model and
brings together the leading online content for anyone in the UK
who is interested in learning about computing and how to get the
most out of their computer and the Internet. By providing
additional services such as forums, free e-mail, auctions and e-
commerce we are able to attract greater traffic to the network
sites and keep them within the network, thereby maximising the
revenue opportunities for Future and our network affiliates.'
Maximum PC Network is edited by Chris Mitchell, a respected IT
journalist and Web designer. Chris writes regularly for the Daily
Telegraph's Connected section as well as several Future Publishing
computer magazines. He has been the online editor of .net
magazine for the past two years.
Future's online activities include the operation of over 20
magazine websites, the publication of an e-mail games newsletter
and the operation of five web networks focused on computing,
games, music and football. FutureNet recently signed agreements
with three leading Internet technology companies to provide online
auction services (Fairmarket), online discussion forums (Delphi),
and free e-mail services (Critical Path) to users of its websites.
For further information:
Greg Ingham, Chief executive Tel: 01225 442244
Future Network
James Longfield Tel: 0171 357 9477
Hogarth Partnership
Background on the Future Network:
The Future Network was founded in the UK in 1985. Since this time
it has become the leading publisher of video games and home
computing magazines in the UK, France, Italy and the US.
Headquartered in Bath, England, Future is the fourth largest
publisher in the UK. It employs over 1,400 people in offices in
Bath, London, San Francisco, New York, Paris, Milan and Munich.
Future publishes 112 magazines worldwide and has extensive online
activities generating over 50 million page views per month.
Future was floated on the London Stock Exchange in June 1999 and
has a current market capitalisation of over £1 billion.
Background on FutureNet:
FutureNet is the global Internet business activity of The Future
Network. It currently serves the PC, Mac, Games, Music and
Football communities in the US and the UK with sites like
maximumpc.com, maximumpc.co.uk, macdaily.com, samplenet.co.uk, and
ufn.co.uk. FutureNet provides rich, community and information-
based services to people in these and related markets worldwide.
The FutureNet model is simple: Aggregate content (from Future's
magazines and affiliated sites) and provide services (such as
auctions, e-mail and discussion forums) to build high traffic in
concentrated areas that will be of great value to marketers.
FutureNet plans to role out in Germany, France, Italy and other
Future Network territories next year.