Strategic Partnership

GB Group PLC 07 November 2002 7 November 2002 GB GROUP PLC ('GB') GB GROUP ANNOUNCES STRATEGIC PARTNERSHIP FOR ADDRESS DATA FOR OVER 220 COUNTRIES AND TERRITORIES GB Group plc today announces that it has signed an initial 5-year Strategic Partnership with Optima Database Management Limited to licence, distribute and incorporate Optima's global address data into its products and services. The deal will enable GB to provide global data solutions to international businesses and gain access to Optima's distribution network in the USA. Under the terms of the deal, Bristol based Optima whose clients include Microsoft, Sony, Lloyds of London and BMG Entertainment, will provide its international address data products to GB and will also form a sales and marketing alliance with GB. GB will pay royalties to Optima on the sale of products and services that make use of the international data. The deal enables GB to combine the Optima Worldcode Knowledge BaseTM containing global address data for the majority of the industrialised world within its own products and services. This significantly widens GB's access to fulfil projects such as centralised billing and call centre operations which involve the servicing of customers across multiple countries from a single service location. This kind of operation is becoming increasingly common in Europe, USA and Asia as multi national businesses consolidate and centralise their service operations. The combination will give customers the ability to benefit from GB's extensive National RegisterTM database of 48 million individuals in the UK together with Optima's comprehensive address data from over 220 countries including USA, Germany, France, Japan and Australia. GB also recently announced an exclusive deal with Gemserv Limited, a specialist UK utility consultancy business, to utilise 28 million electricity Meter Point Asset Numbers (MPAN) for use in anti-fraud, anti-money laundering and anti-terrorism checks as part of its strategy to expand its presence in these markets. A central part of this strategy is to expand GB's access to data which can then be used in confirming the identity of individuals on-line or over the telephone. The global nature of Optima's data advances GB's strategy in this area. Richard Law, Chief Executive of GB said: 'I am very pleased to have signed this Strategic Partnership with Optima, which represents an opportunity for GB to expand its presence in the international data services market and also enables the Group to advance its authentication and anti-fraud strategy. The deal underlines GB's philosophy, which is to identify and develop opportunities with partners from which both parties can gain significant strategic advantage by combining their existing capabilities. GB would have needed to incur significant cost and delay in developing its access to international data which the deal with Optima brings at a stroke. Optima likewise will benefit from GB's market presence and its reach into an existing blue chip customer base of international clients.' Matthew Furneaux, Managing Director of Optima said: 'This is an exciting development for Optima. Since our formation in 1999 Optima has become a leading player in Global Data Quality tools with established operations both in Europe and the USA. I believe this agreement brings with it significant synergies to both businesses in terms of access to market, new uses of the combined data of Optima and GB along with common sales and marketing initiatives. The combination of GB's and Optima's best of breed solutions makes for a very powerful proposition.' For further information, please contact: GB Group plc 01244 657333 Richard Law, Chief Executive Optima Database Management Ltd 01275 337303 Matthew Furneaux, Managing Director Weber Shandwick Square Mile 020 7950 2800 Richard Hews Christian San Jose About GB Group plc: GB Group plc, provides a range of Customer Relationship Management ('CRM') products and services to clients such as Bank of Ireland, WHSmith, Britannia Music and Lloyds TSB, helping them to understand and manage their millions of customers more effectively in order to increase sales growth, profitability and investment within their businesses. This information is provided by RNS The company news service from the London Stock Exchange

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