Research and Development

Genus PLC
14 February 2002


For Immediate Release:                                   07.00, 14 February 2002

                                   GENUS PLC

                 A Bulls Eye for Genus' Research & Development

Genus PLC, the fast-growing provider of technology for agriculture, has
developed a new 'designer' bull called Machoman which is the World Leader and
Best in Breed according to the United States Department of Agriculture.
Machoman is the latest product of Genus' £8 million per year Research and
Development programme which engineered its specially designed genes enabling it
to beat 750 other prize bulls to the title.

The ranking, which gives Machoman world leadership, is based on highest type
merit involving numerous tests on both output and robustness of the bull's
calves.

Genus' Breeding division is the World's leading cattle semen company.  Its
research and development identifies improved cattle genetics which are sold to
farmers in 70 countries in the form of bull semen.  Machoman, currently in the
stud in Canada, is expected to produce 120,000 doses of semen a year, each of
which will be priced at a premium rate so that world wide sales should exceed $5
million, and shipping to worldwide destinations is expected to begin shortly.

Richard Wood, Chief Executive of Genus plc, commenting on this accolade, said:

'To have been awarded this highly prestigious international ranking proves that
Genus' research programme is unequalled in the area of practical genetic
research.  Prospective suitors are queuing up world-wide to receive this
acclaimed semen.  Machoman has joined our stable of decorated bulls in three
continents.'

                                    - END -

For further information, please contact :

Genus                                                      Tel:  [phone]
Richard Wood, Chief Executive

Buchanan Communications                                    Tel:  [phone]
Nicola How / Catherine Miles

Notes to Editors:

Genus is a leader of technology and service in cattle breeding, agricultural
consulting and the distribution of products in the veterinary market.   In July
2000 Genus moved from the OFEX Exchange of the London Stock Exchange to the
Alternative Investment Market and is now established as a visionary
international company trading in over 70 countries with three substantial
complementary divisions:

•        Genus Breeding: Genus Breeding is the global market leader in cattle
breeding. It's cutting edge technology is being used to improve the quality of
beef and dairy herds worldwide.

•        Genus Consulting: Genus Consulting offers services to the complete food
chain. It provides information, consulting advice and solutions to farmers,
growers, food manufacturers, agri-business and national and international policy
makers.

•        Genus Distribution:  Genus Distribution is a wholesale distributor of
veterinary products, generic human pharmaceuticals and dental consumables. It
also markets branded products for the small animal sector.


                      This information is provided by RNS
            The company news service from the London Stock Exchange