First branded digital product for in-game purchase

RNS Number : 8378H

Guild Esports PLC

08 December 2020

 

Press release

08 December 2020

Guild Esports PLC

("Guild Esports" or "the Company")

First branded digital product introduced for in-game purchase

Guild Esports, a UK-based owner and developer of esports teams (LSE: GILD), is pleased to announce the release of its first Guild-branded digital product range for purchase by Rocket League gamers as an in-game customisation feature to enhance user experience. 

The  products are Guild branded Rocket League "decals", which enable players to personalise the skin of their in-game vehicles. For example, players will be able to purchase a Guild logo to affix to their car while competing in matches. In many top-tier esports titles, team-specific decals, skins and other in-game digital items have become common. Fans and other players can purchase these skins to demonstrate their support of an esports team organisation.

The decals will be available from today to purchase in-game via Rocket League's Esports Shop, an in-game marketplace where exclusive RLCS (Rocket League Championship Series) themed items are listed for purchase.

Direct-to-consumer sales of in-game items are an increasingly important revenue stream in the esports industry and are expected to be the fastest growing esports revenue segment, forecast to increase from $7.1 million in 2020 to $17.2 million by 2023, a 60.9% year-on-year increase (Source: Newzoo).

The debut Guild decal range comprises two products, Octane and Dominus priced at 300 Rocket League Credits (£2.46) per decal. Guild will share revenue for each purchase with Epic Games owned Psyonix, the US-based developer of Rocket League.

The launch comes five months after the creation of  Guild's professional Rocket League team and will address the game's large and growing audience. Rocket League, a fast-paced game that combines motor racing with soccer, reached 100 million total views on the video streaming service Twitch in February this year.  Latest figures show professionally organised Rocket League competitions were the fourth most watched on Twitch in October 2020 with a total of 7.6 million hours streamed.

Carleton Curtis, Executive Chairman, said: "The launch of our Rocket League decals is a further important step by Guild to broaden its revenue base and appeal to fans. Digital products are a popular and exciting part of the esports ecosystem that has the potential to become an important revenue driver in the long term. Our decals proudly sport Guild's logo and signature style, offering us a great way to connect with our fans."

The Company plans to introduce further digital product lines in due course.

FOR FURTHER INFORMATION, PLEASE CONTACT:  

Guild Esports
Carleton Curtis Executive Chairman Kal Hourd Chief Executive Neil Thapar Investor Relations	via Tancredi [phone] [phone]
Mirabaud
Corporate Broker Peter Krens	[phone]
Zeus Capital
Corporate Broker John Goold Benjamin Robertson	[phone]
Tancredi Intelligent Communication Media Relations
Salamander Davoudi [e-mail] Emma Valgimigli  [e-mail] Helen Humphrey [e-mail]	[phone] [phone] [phone]

About Guild Esports:

Guild Esports PLC is a global fan-focussed team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and is co-owned by David Beckham. The company is headquartered in the UK and its shares are listed on the main market of the London Stock Exchange.

 

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