First major merchandising range launched

RNS Number : 0477F

Guild Esports PLC

12 November 2020

 

Press release

12 November 2020

Guild Esports PLC

("Guild Esports" or "the Company")

First major merchandising range launched 

Guild Esports, a UK-based owner and developer of esports teams (LSE:GILD), is pleased to announce the world launch of its first major range of merchandising for esports and streetwear fans alike. 

The exclusive limited- edition collection features graphics by the acclaimed London streetwear designer Fergus Purcell who built his reputation designing the graphics for skatewear label, Palace. The collection goes on sale online from today, exclusively on the Guild website, at: https://guildesports.com/

The debut line, PATCH 0.0.1, comprises five different products, including: T-shirts, hoodies, caps, and a key ring along with a bandana which will be available in the coming weeks. Prices for each product range from £9 to £65 at retail and all products will be available for shipping to the U.K., Europe and the USA.

David Beckham, Guild's brand ambassador, said: "I've admired Fergus' work for a long time, and am so pleased that such an iconic graphic designer is our creative partner at Guild. By collaborating with Fergus, Guild has introduced a merchandise collection that esports fans will love, as well as everyone who loves Fergus' streetwear style."

The Company plans to introduce further collections and product lines in due course.

Carleton Curtis, executive chairman, said: "Guild is moving fast to implement its growth strategy since joining the London stock market last month. We have already signed our first sponsorship deal and with the launch of our first merchandising range we are on track to generate significant revenues in our first year of operations. David Beckham and Fergus Purcell are a powerful one-two combination to support the Guild brand's appeal and we look to the future with optimism."

FOR FURTHER INFORMATION, PLEASE CONTACT:  

Guild Esports
Carleton Curtis Executive Chairman Kal Hourd Chief Executive Neil Thapar Investor Relations	via Tancredi [phone] [phone]
Mirabaud
Corporate Broker Peter Krens	[phone]
Zeus Capital
Corporate Broker John Goold Benjamin Robertson	[phone]
Tancredi Intelligent Communication Media Relations
Salamander Davoudi [e-mail] Emma Valgimigli [e-mail] Helen Humphrey [e-mail]	[phone] [phone] [phone]

About Guild Esports:

Guild Esports PLC is a global fan-focussed team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by David Beckham. The company is headquartered in the UK and its shares are listed on the main market of the London Stock Exchange.

 

END

 

 

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